What grade levels do these standards cover?

Grade 9, Grade 10, Grade 11, and Grade 12

Where can I read the official document?

DIGITAL PHOTOGRAPHY 10.0200.50 TECHNICAL STANDARDS

K–12 Standards

2020
Accounting & Related Services (2007)
Advanced Construction Technologies (2007)
Advertising and Public Relations (2009)
Aircraft Mechanics (2012)
Arizona Professional Skills
CAVIT Drone Technology Program
Cosmetology and Related Services 12.0400.00

ANALYZE THE COMMUNICATION MEDIA TECHNOLOGIES INDUSTRY, ITS BUSINESS PRACTICES, AND ITS ROLE IN THE ECONOMY1

1
Investigate the history and evolution of the Communication Media Technologies industry (i.e., technology, processes, production, etc.)1.1
2
Examine the impact of social media and emerging technologies on the Communication Media Technologies industry1.2
3
Research the societal and economic impact of the Communication Media Technologies industry1.
4
Examine the impact of the Communication Media Technologies Industry on marketing practices 1.4
5
Explain how diversity and inclusion are managed in the workplace to create a supportive culture1.5
6
Define cultural diversity and the need for awareness and sensitivity in the workplace1.6
7
Explain the acceptance of multiculturalism in the workplace (i.e., treating impartially and fairly each ethnic group, etc.)1.7
8
Analyze customer service practices appropriate to the Communication Media Technologies industry1.8
9
Examine time management practices appropriate to the Communication Media Technologies industry1.9
10
Identify professions that comprise the Communication Media Technologies industry (i.e., animation, broadcasting, filmmaking, graphic design, illustration, music and audio productions, photography, printing, publishing, etc.)1.10
11
Comply with the safety standards and regulations specific to OSHA1.11

ANALYZE ETHICAL AND LEGAL ISSUES RELATED TO THE COMMUNICATION MEDIA TECHNOLOGIES INDUSTRY2

1
Distinguish among copyright, intellectual property, and proprietary rights2.1
2
Investigate copyright, intellectual property, proprietary rights, plagiarism, and software licensure2.2
3
Discuss consequences in violating copyright, privacy, and data security laws (i.e., monetary penalties, prison, injunctions, financial restitution, etc.)2.
4
Explain fair use (i.e., authorships, credit lines, parody, news reporting, criticism and commentary, etc.)2.
5
Differentiate between legal and ethical standards as they apply to decision-making in the Communication Media Technologies industry2.5
6
Explain libel, privacy, censorship, and first amendment rights2.6
7
Explain the difference and usage of release forms (e.g., model, minor, and property)2.7

ANALYZE FACTORS THAT CONTRIBUTE TO PERSONAL SUCCESS IN THE COMMUNICATION MEDIA TECHNOLOGIES INDUSTRY3

1
Employ written, verbal, and non-verbal communications that are appropriate to the target audience and situation3.1
2
Apply formatting, editing, and proofreading skills to all forms of writing3.2
3
Prepare and deliver a presentation using terminology standard to the Communication Media Technologies industry3.3
4
Use interpersonal skills when communicating with colleagues, clients, and vendors (i.e., active listening, empathy, body language, openness, negotiation, problem-solving, conflict resolution, assertiveness, positive attitude, etc.)3.4
5
Identify professional “dress for success” standards and practices for the Communication Media Technologies industry3.5
6
Explain basic types of résumés and their use (e.g., chronological, functional, combination, targeted, and creative)3.6
7
Identify the basic parts of a résumé (e.g., contact/address section, objective, profile, career summary, experience section, education section, and reference section)3.7
8
Explain considerations for résumé format (i.e., simple font; plenty of white space; personalize and customize to reflect your skills and abilities, etc.)3.8
9
Define a professional portfolio (e.g., organized collection of relevant writing, graphics, and projects; artifacts showcasing talents and relevant skills; and summary of professional growth)3.9
10
Describe portfolio types serving different purposes (i.e., working portfolios, display portfolios, assessment portfolios, etc.)3.10
11
Describe ways to build a professional portfolio [i.e., binder, digital (iPad), online portfolio, etc.]3.11

ANALYZE THE DIGITAL PHOTOGRAPHY PROFESSION4

1
Identify art movements that have impacted the photography profession4.1
2
Research technologies that have impacted the Digital Photography profession (i.e., smart phone cameras, etc.)4.2
3
Describe photography’s influence on society4.
4
Differentiate among photographic genres and styles (i.e., portrait, landscape, macro, street, editorial, sports, journalistic, architectural, fine art, commercial, lifestyle, events, etc.)4.4
5
Examine the role and cultural significance of photographers4.5
6
Describe past and present graphic design styles and trends4.7
8
Identify components required in establishing a freelance business (i.e., taxes, contracts, expenses, billing, licenses, etc.)4.8

MANAGE PHOTOGRAPHIC EQUIPMENT AND SOFTWARE5

1
Demonstrate proper maintenance and care of equipment (i.e., computers, storage devices, printers, peripherals, cameras, input devices, etc.)5.1
2
Identify threats to technological devices and computer system networks (i.e., viruses, data breaches, phishing, pirating, etc.)5.2
3
Utilize software to meet requirements of final product (i.e., page layout, photo manipulation, illustration, etc.)5.3
4
Apply effective digital file management techniques (e.g., data capture, file transfer, file naming, organization, storage, and backup)5.4
5
Differentiate among file formats based on compatibility, file size, resolution, color gamut, and medium (i.e., JPG, TIFF, RAW, PSD, PDF, INDD, AI, GIF, PNG, etc.)5.
6
Apply effective use of menus, buttons, and functions of digital cameras5.6
7
Differentiate among types and uses of digital cameras, equipment, and accessories (i.e., point-and-shoot, mirrorless, DSLR, lenses, filters, tripods, lighting equipment, etc.)5.7
8
Select appropriate resolution, compression, and format for data capture5.8
9
Explain the importance of an industry standard color management system 5.9

APPLY THE ELEMENTS AND PRINCIPLES OF DESIGN AND COMPOSITION6

1
Incorporate the elements of design (e.g., line, shape, form, texture, pattern, color, value, and space) when composing photographs6.1
2
Incorporate principles of design (e.g., contrast, repetition, balance, movement, emphasis, harmony, proportion, and unity) when composing photographs6.2
3
Incorporate guidelines for composition (e.g., simplicity, framing, rule of thirds, focal point, point of view, camera angle, and symmetry)6.
4
Communicate a specific idea through the subject matter and the composition of a photograph6.4
5
Use critical thinking skills to describe, interpret, analyze, and make judgments about composition6.5
6
Define basic color schemes (e.g., complementary, analogous, triadic, tetradic, split complementary, monochromatic, and grayscale)6.6
7
Analyze the psychology and theory of color in images to increase visual literacy6.7
8
Utilize posing techniques and product arrangement for visual impact (i.e., portraits, fashion, product, etc.)6.8

DEMONSTRATE PROPER EXPOSURE SETTINGS TO ACHIEVE DESIRED OUTCOMES7

1
Describe the basic elements of exposure (e.g., ISO, aperture, and shutter speed)7.1
2
Utilize appropriate shutter speed to create panned, blurred, and stop action photos7.2
3
Apply the appropriate aperture setting for deep or shallow depth of field7.3
4
List the factors that affect depth of field (e.g., aperture, focal length, and distance to subject)7.4
5
Apply the appropriate ISO settings for various lighting conditions7.5
6
Calculate exposure equivalents7.6
7
Utilize in-camera light meter to guide desired exposure7.7
8
Discuss various in-camera metering modes (i.e., spot, partial, evaluative, center-weighted, matrix, etc.)7.8
9
Evaluate a histogram7.9
10
Discuss active focus points and focusing modes (i.e., AI Servo, single, continuous, 3-D, etc.)7.10
11
Discuss exposure modes (e.g., aperture priority, shutter priority, manual, automatic, program, bulb, and preprogrammed automatic settings) 7.11

DEMONSTRATE PROPER LIGHTING TECHNIQUES TO ACHIEVE DESIRED OUTCOMES8

1
Identify additive colors (RGB – red, green, and blue) and subtractive colors (CMYK – cyan, magenta, yellow, and black/key)8.1
2
Explore color spaces (e.g., RGB, CMYK, grayscale, L*a*b, Adobe RGB, sRGB, and ProPhoto)8.2
3
Explain the importance of “quality of light” (e.g., hard or soft light, fall-off, and color temperature)8.3
4
Explain key/main, fill, back, hair, and rim light8.4
5
Demonstrate traditional studio portrait lighting set-ups (e.g., split, loop, Rembrandt, butterfly/Paramount, short, and broad)8.5
6
Utilize natural/ambient light (e.g., direct, indirect, reflective, and diffused)8.6
7
Describe how environmental conditions affect the quality of light and its effects on the subject 8.7
8
Utilize artificial light sources (e.g., flash, strobes, LEDs, and fluorescent)8.8
9
Utilize light modifiers (i.e., reflector, umbrellas, soft boxes, grids, honeycombs, gels, etc.) to adjust the quality of light8.9
10
Balance natural/ambient light and artificial light sources8.10
11
Use handheld light meter8.11
12
Explain correct sync speed8.12

IMPLEMENT DIGITAL WORKFLOW PROCESSES9

1
Demonstrate digital image input (i.e., camera cards, wireless, tethered, direct download, etc.)9.1
2
Evaluate metadata 9.2
3
Apply keywords to images9.3
4
Demonstrate nondestructive editing techniques9.4
5
Apply image adjustments (e.g., sizing, cropping, retouching, orientation, and resolution adjustment)9.5
6
Apply color correction (i.e., white balance, saturation, hue, luminance, etc.)9.6
7
Explain the benefits of batch processing9.7
8
Export images for final output9.8
9
Mount, matte, and frame a print9.9

Frequently asked questions

What grade levels do these standards cover?: Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?: DIGITAL PHOTOGRAPHY 10.0200.50 TECHNICAL STANDARDS

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