Common Planner
K–12 Standards

Advertising and Graphic Design II: Grades 9-12

Other Arkansas CTE sets

Career Planning and Management Examine and summarize career opportunities in advertising and graphic design, and the soft skills associated with employment positions.1.0

  • 1

    Research and analyze career opportunities and trends in advertising and graphic design1.1

    1. 1

      Research the scope of career opportunities available and the requirements for education, training, certification, and licensure.1.1.1

    2. 2

      Explore employment opportunities in various industries and the transferable skills associated with such positions.1.1.2

    3. 3

      Identify current and future trends in Advertising and Graphic Design career fields.1.1.3

    4. 4

      Develop a career plan that reflects career interests, pathways, and postsecondary options.1.1.4

  • 2

    Develop job attainment skills, practices, and materials.1.2

    1. 1

      Create and maintain a portfolio.1.2.1

    2. 2

      Identify the elements of job applications. Practice job interview etiquette and procedures.1.2.2

    3. 3

      Understand how digital media are used by potential employers and postsecondary agencies to evaluate candidates1.2.3

  • 3

    Evaluate and simulate workplace soft skills, and safety protocols1.3

    1. 1

      Evaluate personal character traits such as trust, respect, dependability, and responsibility and understand the impact they can have on career success.1.3.1

    2. 2

      Practice cooperative learning and demonstrate flexibility, positivity, and teamwork.1.3.2

    3. 3

      Establish personal health and workplace safety1.3.3

    4. 4

      Solve predictable and unpredictable work-related problems using various types of reasoning (inductive, deductive) as appropriate.1.3.4

Creation and Application Communicate and demonstrate advanced art and design concepts.2.0

  • 1

    Identify and apply elements and principles of design2.1

    1. 1

      Evaluate and analyze the elements and principles within a variety of design applications.2.1.1

    2. 2

      Demonstrate proficient application of elements and principles within a variety of design applications.2.1.2

  • 2

    Explore and incorporate comprehensive color theory2.2

    1. 1

      Utilize comprehensive color properties and relationships.2.2.1

    2. 2

      Employ appropriate color based on psychology or meaning.2.2.2

    3. 3

      Identify comprehensive color modes and their functions in regard to workflow and printing.2.2.3

  • 3

    Explore and incorporate typography2.3

    1. 1

      Exhibit proficiency of arranging type, type design, and modifying type glyphs and characters.2.3.1

    2. 2

      Demonstrate a comprehensive ability to select and use appropriate typography2.3.2

  • 4

    Utilize historical and cultural knowledge in advertising and graphic design2.4

    1. 1

      Incorporate knowledge of art styles, important artists, and historical innovations in creating new designs and publications.2.4.1

    2. 2

      Analyze past and current advertising and graphic design industry trends in creating new designs and publications.2.4.2

Technical Skills and Knowledge Research and implement technology trends in advertising and graphic design.3.0

  • 1

    Review and apply proficient computer operation skills3.1

    1. 1

      Manage computer operations (desktop environment, shortcuts, commands, and navigation).3.1.1

    2. 2

      Establish file types and file storage for organizational effectiveness.3.1.2

    3. 3

      Use comprehensive terms related to computer skills in advertising and graphic design correctly and appropriately.3.1.3

  • 2

    Examine and utilize industry standard vector-based illustration software3.2

    1. 1

      Identify elements of the vector-based illustration software user interface and demonstrate knowledge of their functions.3.2.1

    2. 2

      Use advanced tools to create illustrations.3.2.2

    3. 3

      Select text tools and type panels with sophisticated choices.3.2.3

    4. 4

      Provide evidence of understanding vector drawing concepts.3.2.4

    5. 5

      Examine options for opening a new document and saving for final output.3.2.5

  • 3

    Examine and utilize industry standard image manipulation software (i.e., Adobe Photoshop, Gimp, Pixlar, etc.)3.3

    1. 1

      Manage software user interface and demonstrate proficient knowledge of their functions.3.3.1

    2. 2

      Transform images using a variety of advanced tools.3.3.2

    3. 3

      Apply skilled layer management and masks3.3.3

    4. 4

      Utilize proficient options for opening a new document and saving for final output.3.3.4

  • 4

    Utilize industry standard web design software (i.e., Adobe Dreamweaver, Adobe Muse, Edge)3.4

    1. 1

      Exhibit an adept understanding of contemporary industry standard web design terminology3.4.1

    2. 2

      Discern understanding of web design planning3.4.2

    3. 3

      Design a website3.4.3

  • 6

    Utlize industry standard anima+on software (i.e., Adobe Photoshop, Adobe Flash, Adobe Photoshop, Adobe After Effects)3.6

    1. 1

      Demonstrate accomplished knowledge of animation terminology3.6.1

    2. 2

      Communicate an understanding of animation development and planning3.6.2

    3. 3

      Develop animation3.6.3

    4. 4

      Master options for opening a new document and saving for final output.3.6.4

  • 7

    Digital Photography3.7

    1. 1

      Identify digital camera components, operations, and settings.3.7.1

    2. 2

      Examine the use of lighting types in the production of photographs3.7.2

    3. 3

      Create a variety of digital images for use in advertising publications and graphics.3.7.3

    4. 4

      Analyze and justify proper imagery for specific messages or mediums.3.7.4

Advertising and Graphic Design Exhibit a comprehensive understanding of the complete advertising production process.4.0

  • 1

    Incorporate marketing strategies within the design process.4.1

    1. 1

      Quantify and demonstrate understanding of global marketing strategies.4.1.1

    2. 2

      Explore the graphic design process.4.1.2

    3. 3

      Ascertain final deliverable for use in marketing and sales.4.1.3

  • 2

    Implement Branding as an Advertising Technique4.2

    1. 1

      Identify and discern terminology used in branding.4.2.1

    2. 2

      Develop the key components of a brand.4.2.2

    3. 3

      Establish the use of branding.4.2.3

  • 3

    Communication and Presentation4.3

    1. 1

      Interpret intent and meaning in personal or professional work in terms of message, style, or aesthetics.4.3.1

    2. 2

      Apply criteria to evaluate personal or professional work.4.3.2

    3. 3

      Use technology to create a variety of audio, visual, written, and electronic presentations.4.3.3

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Advertising and Graphic Design II

Keep exploring

Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

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