Common Planner
K–12 Standards

E-Marketing (2021)

Other Georgia CTAE sets

E-Marketing

  • MKT-EM-1.

    Students will analyze how the Internet has influenced modern day business and industry.MKT-EM-1

    1. .

      Explain basic marketing concepts.MKT-EM-1a.

    2. b.

      Define electronic communication.MKT-EM-1.b

    3. c.

      Define e-marketing.MKT-EM-1.c

    4. d.

      Explain how e-marketing is similar to and different from traditional marketing.MKT-EM-1.d

    5. e.

      Differentiate between the advantages and disadvantages of e-marketing.MKT-EM-1.e

    6. f.

      Differentiate between the Internet and the world-wide-web.MKT-EM-1.f

    7. g.

      Explain the history and development of e-marketing.MKT-EM-1.g

    8. h.

      Differentiate between Internet, world-wide-web, intranet, and extranet.MKT-EM-1.h

    9. i.

      Explore how e-marketing can increase a business' revenues.MKT-EM-1.i

    10. j.

      Define terminology associated with Internet usage, (i.e., TCP/IP, domain name, URL, http, web, web browser).MKT-EM-1.j

  • MKT-EM-2.

    Students will explore the nature of e-marketing.MKT-EM-2

    1. a.

      Identify e-marketing models and how they operate.MKT-EM-2.a

    2. b.

      Explain how e-marketing attracts consumers.MKT-EM-2.b

    3. c.

      Explore business problems unique to e-marketers.MKT-EM-2.c

    4. d.

      Explain the difference between e-commerce and e-business.MKT-EM-2.d

    5. e.

      Identify businesses most likely to succeed online.MKT-EM-2.e

    6. f.

      Explain the impact of e-marketing on a local economy.MKT-EM-2.f

  • MKT-EM-3.

    Students will evaluate e-marketing websites for user friendliness.MKT-EM-3

    1. a.

      Identify factors in determining ease of use (i.e., navigation, payment procedures, consistency, design).MKT-EM-3.a

    2. b.

      Identify payment methods for online purchases.MKT-EM-3.b

    3. c.

      Explain order fulfillment.MKT-EM-3.c

  • MKT-EM-4.

    Students will evaluate the legal and ethical issues affecting e-marketing.MKT-EM-4

    1. a.

      Distinguish between what is legal and what is ethical.MKT-EM-4.a

    2. b.

      Define cyberlaw.MKT-EM-4.b

    3. c.

      Define virus.MKT-EM-4.c

    4. d.

      Define and evaluate SPAM as a form of advertisement.MKT-EM-4.d

    5. e.

      Evaluate the Electronic Communications Privacy Act of 2000.MKT-EM-4.e

    6. f.

      Explain the value of copyright laws for e-marketers.MKT-EM-4.f

    7. g.

      Explain the importance of choosing an appropriate domain name (avoid disputes with other companies).MKT-EM-4.g

    8. h.

      Recognize the importance of protecting customer privacy.MKT-EM-4.h

    9. i.

      Evaluate the practice of cybersquatting.MKT-EM-4.i

    10. j.

      Evaluate various types of security protection (anti-virus software, encryption, firewalls, etc).MKT-EM-4.j

    11. k.

      Discuss the advantages and disadvantages of offering customers the ability to opt in/opt out of e-mail advertising.MKT-EM-4.k

  • MKT-EM-5.

    Students will analyze the role of e-marketing in the marketing mix.MKT-EM-5

    1. a.

      Define marketing mix.MKT-EM-5.a

    2. b.

      Differentiate between a good and a service.MKT-EM-5.b

    3. c.

      Explain the importance of designing a website to attract the target market of the business.MKT-EM-5.c

    4. d.

      Differentiate between business to business (B2B), business to consumer.MKT-EM-5.d

  • MKT-EM-6.

    Students will explore how market research is conducted in e-marketing.MKT-EM-6

    1. a.

      Differentiate between primary research and secondary research.MKT-EM-6.a

    2. b.

      Identify secondary research sources (e.g., U.S. Small Business Alliance, U.S.MKT-EM-6.b

    3. c.

      Analyze patterns found in click stream data to learn about customers.MKT-EM-6.c

    4. d.

      Explain how market research is used to establish personal relationships with customers.MKT-EM-6.d

  • MKT-EM-7.

    Students will plan an ad campaign for a website launch.MKT-EM-7

    1. a.

      Define the purpose of the website.MKT-EM-7.a

    2. b.

      Recognize the value of branding.MKT-EM-7.b

    3. c.

      Decide the best use of media for promoting a new website launch (TV/radio/print/direct).MKT-EM-7.c

    4. d.

      Define and evaluate sticky content and dynamic content and the value these provide to e-marketers.MKT-EM-7.d

    5. e.

      Discuss the use of online contests to promote a website.MKT-EM-7.e

    6. f.

      Evaluate the use of banner ads.MKT-EM-7.f

  • MKT-EM-8.

    Students will analyze distribution methods for e-marketing.MKT-EM-8

    1. a.

      Determine the channels of distribution available to e-marketers.MKT-EM-8.a

    2. b.

      Identify the advantages and disadvantages of purchasing goods online.MKT-EM-8.b

    3. c.

      Distinguish between direct and indirect channels of distribution.MKT-EM-8.c

    4. d.

      Define cybermediary.MKT-EM-8.d

    5. e.

      Evaluate various order processing software solutions.MKT-EM-8.e

    6. f.

      Discuss the issue of disenfranchisement of traditional retailers when companies adopt business to consumer distribution models.MKT-EM-8.f

  • MKT-EM-9.

    Students will explore professional design and website development from a marketing perspective.MKT-EM-9

    1. a.

      Understand the importance of planning and designing prior to building a website (ease of use/navigation).MKT-EM-9.a

    2. b.

      Define ASCII and WYSIWYG.MKT-EM-9.b

    3. c.

      Choose appealing images for the website based on the target market 9d. Distinguish between image/graphic files (i.e. jpg, tiff).MKT-EM-9.c

    4. e.

      Determine the purpose of hyperlinks.MKT-EM-9.e

    5. f.

      Explain how the use of fonts and font size impact a website's appearance to customers.MKT-EM-9.f

    6. g.

      Differentiate between a site map and a navigation scheme.MKT-EM-9.g

  • MKT-EM-10.

    Students will analyze revenue generation in e-marketing.MKT-EM-10

    1. a.

      Describe different types of revenue models.MKT-EM-10.a

    2. b.

      Explain how revenue models are developed.MKT-EM-10.b

    3. c.

      Differentiate between a traditional business plan and an e-business plan.MKT-EM-10.c

    4. d.

      Create an e-business plan.MKT-EM-10.d

  • MKT-EM-11.

    Students will evaluate the impact globalization has on e-marketing.MKT-EM-11

    1. a.

      Define globalization.MKT-EM-11.a

    2. b.

      Explain the importance of cultural considerations when doing business online (language, currency, etc.).MKT-EM-11.b

    3. c.

      Explore the advantages and disadvantages for U.S. businesses entering the global market.MKT-EM-11.c

    4. d.

      Examine issues of taxation, quotas and other international trade policies that U.S. businesses must face when doing business in a global marketplace.MKT-EM-11.d

  • MKT-EM-12.

    Students will explore e-marketing careers.MKT-EM-12

    1. a.

      Differentiate between jobs and careers.MKT-EM-12.a

    2. b.

      Explain how career choices impact lifestyles.MKT-EM-12.b

    3. c.

      Determine careers available in e-marketing.MKT-EM-12.c

    4. d.

      Determine education, skills, and training necessary to obtain positions in this career area.MKT-EM-12.d

    5. e.

      Determine traits that appeal to employers.MKT-EM-12.e

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2021
Where can I read the official document?
Georgia Standards of Excellence CTEA Marketing

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