Common Planner
K–12 Standards

Marketing and Entrepreneurship (8.441)(2021)

Other Georgia CTAE sets

Marketing and Entrepreneurship (8.441)

  • MKT-ME-1.

    Demonstrate employability skills required by business and industry.MKT-ME-1

    1. 1.

      Communicate effectively through writing, speaking listening, reading, and interpersonal abilities.MKT-ME-1.1

    2. 2.

      Demonstrate creativity by asking challenging questions and applying innovative procedures and methods.MKT-ME-1.2

    3. 3.

      Exhibit critical thinking and problem solving skills to locate, analyze and apply information in career planning and employment situations.MKT-ME-1.3

    4. 4.

      Model work readiness traits required for success in the workplace including integrity, honesty, accountability, punctuality, time management, and respect for diversity.MKT-ME-1.4

    5. 5.

      Apply the appropriate skills sets to be productive in a changing, technological, diverse workplace to be able to work independently and apply teamwork skills.MKT-ME-1.5

    6. 6.

      Present a professional image through appearance, behavior and language.MKT-ME-1.6

  • MKT-ME-2.

    Understand the concepts, processes, systems, strategies and tools needed to be a successful entrepreneur/business owner/manager.MKT-ME-2

    1. 1.

      Explain the concepts and processes associated with successful entrepreneurial performance.MKT-ME-2.1

      1. a.

        Define entrepreneurshipMKT-ME-2.1.a

      2. b.

        Identify and analyze characteristics of a successful entrepreneur.MKT-ME-2.1.b

      3. c.

        Identify the reasons for planning in entrepreneurial businesses.MKT-ME-2.1.c

      4. d.

        Discuss the entrepreneurial discovery processes, risks, and rewards of being an entrepreneur.MKT-ME-2.1.d

      5. e.

        Assess global trends and opportunities.MKT-ME-2.1.e

      6. f.

        Determine opportunities for business creation.MKT-ME-2.1.f

      7. g.

        Generate ideas for business.MKT-ME-2.1.g

    2. 2.

      Explain the fundamental concepts of business ownership.MKT-ME-2.2

      1. a.

        Determine the relationship of competition to our private, free enterprise system.MKT-ME-2.2.a

      2. b.

        Explain the effects of competition on buyers and sellers.MKT-ME-2.2.b

      3. c.

        Identify the common types of business ownership.MKT-ME-2.2.c

      4. d.

        Compare and contrast the advantages and disadvantages of each type of ownership.MKT-ME-2.2.d

    3. 3.

      Explain the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.MKT-ME-2.3

      1. a.

        Describe the use of technology in the marketing-information management function.MKT-ME-2.3.a

      2. b.

        Describe options businesses use to obtain marketing research data (i.e., primary and secondary research).MKT-ME-2.3.b

      3. c.

        Explain characteristics of effective data collection instruments.MKT-ME-2.3.c

      4. d.

        Describe techniques for processing marketing information.MKT-ME-2.3.d

      5. e.

        Discuss methods used to interpret and present segment information (verbal, charts, graphs, etc.).MKT-ME-2.3.e

  • MKT-ME-3.

    Understand the concepts, strategies, and systems needed to implement and obtain support for an entrepreneurial entity.MKT-ME-3

    1. 1.

      Determine feasibility of ideas (i.e. test marketing, prototyping, marketing research, etc.MKT-ME-3.1

    2. 2.

      Cite evidence of the major reasons for business failure.MKT-ME-3.2

    3. 3.

      Utilize the marketing functions to determine the competitive advantage of the proposed business.MKT-ME-3.3

    4. 4.

      Discuss elements needed in a formal written prospectus (i.e., (1) executive summary, (2) introduction, (3) analysis of the business situation, (4) Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis if evaluating a company or Porter's Five Forces Analysis if evaluating an industry, (5) planned operation of the proposed business/product/service, (6) milestones, (7) timelines, (8) planned financing and request for financing).MKT-ME-3.4

    5. 5.

      Identify technology needed to create a visual presentation.MKT-ME-3.5

  • MKT-ME-4.

    Understand the processes, strategies, and systems needed to guide the financial organization of an entrepreneurial entity.MKT-ME-4

    1. 1.

      Locate resources for goods and/or services.MKT-ME-4.1

    2. 2.

      Discuss sources of capital used by entrepreneurs.MKT-ME-4.2

    3. 3.

      Compare and contrast sources of available capital.MKT-ME-4.3

    4. 4.

      Identify fixed and variable costs for startup and maintenance of the business.MKT-ME-4.4

    5. 5.

      Discuss the terms associated with financial reports.MKT-ME-4.5

    6. 6.

      List and describe the elements of a tentative budget for the business including the nature of an income statement, balance sheet, and cash flow statement.MKT-ME-4.6

    7. 7.

      Identify tax liabilities associated with a business.MKT-ME-4.7

  • MKT-ME-5.

    Understand the concepts, processes, systems, strategies and tools needed to create a successful business venture.MKT-ME-5

    1. 1.

      Identify goods and/or services to be sold.MKT-ME-5.1

    2. 2.

      Explain the processes and strategies used in selecting a business location whether brick and mortar, e-business, or both, including justify rationale for selected site.MKT-ME-5.2

      1. a.

        Discuss types of business locations.MKT-ME-5.2.a

      2. b.

        Explain the steps used in conducting a location analysis.MKT-ME-5.2.b

      3. c.

        Identify trends and other criteria for site location.MKT-ME-5.2.c

      4. d.

        Justify rationale for selected site.MKT-ME-5.2.d

    3. 3.

      Determine the effect of government on business.MKT-ME-5.3

      1. a.

        Determine governmental agencies and governmental regulations affecting businesses.MKT-ME-5.3.a

      2. b.

        Explain the importance of terms such as copyright, trademark, patent, logo, license, permit, etc.MKT-ME-5.3.b

      3. c.

        Determine licenses needed by a small business.MKT-ME-5.3.c

    4. 4.

      Discuss and explain the types of risks that businesses encounter.MKT-ME-5.4

    5. 5.

      Identify the market segment for the business.MKT-ME-5.5

    6. 6.

      Formulate a marketing mix designed to reach a specific market segment.MKT-ME-5.6

  • MKT-ME-6.

    Understand the concepts, systems, and tools needed to complete the marketing plan.MKT-ME-6

    1. 1.

      Identify product strategies.MKT-ME-6.1

      1. a.

        Describe the use of technology in the product/service management function.MKT-ME-6.1.a

      2. b.

        Describe the uses of grades and standards in marketing.MKT-ME-6.1.b

      3. c.

        Explain warranties and guarantees.MKT-ME-6.1.c

      4. d.

        Describe factors used by marketers to position products/services.MKT-ME-6.1.d

      5. e.

        Describe factors used by businesses to position corporate brands.MKT-ME-6.1.e

      6. f.

        Explain the importance of planning purchasing decisions.MKT-ME-6.1.f

    2. 2.

      Identify place strategies.MKT-ME-6.2

      1. a.

        Describe the use of technology in the channel management function.MKT-ME-6.2.a

      2. b.

        Describe ethical considerations in channel management.MKT-ME-6.2.b

      3. c.

        Coordinate channel management with other marketing activities.MKT-ME-6.2.c

      4. d.

        Explain the costs associated with inventory management.MKT-ME-6.2.d

      5. e.

        Compare and contrast the various inventory management systems.MKT-ME-6.2.e

    3. 3.

      Identify pricing strategies.MKT-ME-6.3

      1. a.

        Describe the role of business ethics in pricing.MKT-ME-6.3.a

      2. b.

        Explain the use of technology in the pricing function.MKT-ME-6.3.b

      3. c.

        Identify factors that affect pricing.MKT-ME-6.3.c

      4. d.

        Identify factors that affect pricing strategy decisions, including the product life cycle.MKT-ME-6.3.d

    4. 4.

      Identify promotion strategies.MKT-ME-6.4

      1. a.

        Describe the use of technology in the promotion function.MKT-ME-6.4.a

      2. b.

        Describe the regulation of promotion.MKT-ME-6.4.b

      3. c.

        Discuss the components of the promotional mix including direct marketing and internet marketing.MKT-ME-6.4.c

      4. d.

        Explain the importance of coordinating elements in advertisements.MKT-ME-6.4.d

      5. e.

        Explain considerations used to evaluate whether to participate in trade shows/expositions.MKT-ME-6.4.e

      6. f.

        Outline a promotional plan including internet and other forms of promotion.MKT-ME-6.4.f

    5. 5.

      Identify selling strategies.MKT-ME-6.5

      1. a.

        Describe the use of technology in the selling function.MKT-ME-6.5.a

      2. b.

        Identify company's unique selling proposition.MKT-ME-6.5.b

      3. c.

        Explain the nature of sales forecasts.MKT-ME-6.5.c

      4. d.

        Discuss actions employees can take to achieve the company's desired results.MKT-ME-6.5.d

      5. e.

        Demonstrate connections between company actions and results (e.g., influencing consumer buying behavior, gaining market share, etc.).MKT-ME-6.5.e

      6. f.

        Demonstrate sales techniques.MKT-ME-6.5.f

  • MRT-ME-7.

    Understand the concepts, processes, systems, strategies and tools needed to successfully manage a business venture.MRT-ME-7

    1. 1.

      Identify the day to day operating procedures businesses must consider.MKT-ME-7.1

    2. 2.

      Identify the ethical, social, and environmental responsibilities of businesses.MKT-ME-7.2

      1. a.

        Describe the social obligations of a business.MKT-ME-7.2.a

      2. b.

        Determine ethical behavior and ethical issues in business.MKT-ME-7.2.b

      3. c.

        Develop an awareness of safety procedures and health procedures used in business operations.MKT-ME-7.2.c

      4. d.

        Identify environmental concerns and issues related to the operation of a business.MKT-ME-7.2.d

    3. 3.

      Explain the concepts, systems, and strategies needed to acquire and develop human resource needs for an entrepreneurial entity, including outline personnel procedures.MKT-ME-7.3

      1. a.

        Outline personnel procedures.MKT-ME-7.3.a

      2. b.

        Discuss the hiring and training process.MKT-ME-7.3.b

      3. c.

        Explain benefits for employees.MKT-ME-7.3.c

      4. d.

        Identify internal and external service standards.MKT-ME-7.3.d

      5. e.

        Explain the concept of internal branding and how it helps to create value.MKT-ME-7.3.e

    4. 4.

      Identify methods to evaluate the success of the entrepreneurial venture.MKT-ME-7.4

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2021
Where can I read the official document?
Georgia Standards of Excellence CTEA Marketing

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