Common Planner
K–12 Standards

Marketing Management (8.442)(2021)

Other Georgia CTAE sets

Marketing Management (8.442)

  • MKT-MM-1.

    Demonstrate employability skills required by business and industry.MKT-MM-1

    1. 1.

      Communicate effectively through writing, speaking, listening, reading, and interpersonal abilities.MKT-MM-1.1

    2. 2.

      Demonstrate creativity by asking challenging questions and applying innovative procedures and methods.MKT-MM-1.2

    3. 3.

      Exhibit critical thinking and problem solving skills to locate, analyze and apply information in career planning and employment situations.MKT-MM-1.3

    4. 4.

      Model work readiness traits required for success in the workplace including integrity, honesty, accountability, punctuality, time management, and respect for diversity.MKT-MM-1.4

    5. 5.

      Apply the appropriate skill sets to be productive in a changing, technological, diverse workplace to be able to work independently and apply team work skills.MKT-MM-1.5

    6. 6.

      Present a professional image through appearance, behavior and language.MKT-MM-1.6

  • MKT-MM-2.

    Utilize communication skills and technology tools to facilitate information flow in marketing, sales, and service.MKT-MM-2

    1. 1.

      Discuss the use of electronic presentation in demonstrations, sales meetings, staff meetings, and sales reports.MKT-MM-2.1

    2. 2.

      Prepare an electronic presentation for use in demonstrations, sales meetings, staff meetings, sales report, or in the community as a team project.MKT-MM-2.2

    3. 3.

      Define methods of telecommunications that may be used to conduct business with customers and vendors.MKT-MM-2.3

  • MKT-MM-3.

    Examine marketing activities and related legal considerations to facilitate business development and growth.MKT-MM-3

    1. 1.

      Defend the importance of market identification and segmentation to the success of the marketing business.MKT-MM-3.1

    2. 2.

      Define the organizational structure of marketing [i.e. Business-to-Business (B2B) and Business-to-Consumer (B2C)].MKT-MM-3.2

    3. 3.

      Analyze the components of a marketing plan.MKT-MM-3.3

    4. 4.

      Analyze current trends in marketing.MKT-MM-3.4

    5. 5.

      Describe legal requirements for recording/reporting such information as employee taxes, sales taxes, personnel records, and credit information.MKT-MM-3.5

    6. 6.

      Determine the impact of environmental protection laws on marketing.MKT-MM-3.6

    7. 7.

      Determine unfair business practices.MKT-MM-3.7

    8. 8.

      Analyze the impact of employee theft.MKT-MM-3.8

    9. 9.

      Identify consumer protection provisions of appropriate agencies.MKT-MM-3.9

    10. 10.

      Describe the nature of managerial control (control process, types of control, what is controlled).MKT-MM-3.10

  • MKT-MM-4.

    Apply social-studies skills in marketing, sales, and service to obtain understanding of customers and the economic environment in which they function.MKT-MM-4

    1. 1.

      Explain the nature of business ethics.MKT-MM-4.1

    2. 2.

      Determine the impact of business cycles on business activities.MKT-MM-4.2

    3. 3.

      Relate business risks to marketing functions.MKT-MM-4.3

    4. 4.

      Explain how businesses deal with various types of risk.MKT-MM-4.4

    5. 5.

      Describe the concept of insurance.MKT-MM-4.5

    6. 6.

      Compare/contrast buyers' and sellers' markets.MKT-MM-4.6

  • MKT-MM-5.

    Evaluate financial systems to enhance their impact on business and marketing operations and decisions.MKT-MM-5

    1. 1.

      Discuss the role of ethics in finance.MKT-MM-5.1

    2. 2.

      Explain legal considerations for finance.MKT-MM-5.2

    3. 3.

      Critique rationales for finance and credit policies.MKT-MM-5.3

    4. 4.

      Compare credit options available to businesses.MKT-MM-5.4

    5. 5.

      Analyze profit standards for industries.MKT-MM-5.5

    6. 6.

      Describe the nature of budgets.MKT-MM-5.6

  • MKT-MM-6.

    Gather, synthesize, evaluate, and disseminate marketing information to make business and marketing decisions.MKT-MM-6

    1. 1.

      Describe the regulation of marketing information management.MKT-MM-6.1

    2. 2.

      Discuss the nature of marketing research problems/issues.MKT-MM-6.2

    3. 3.

      Describe methods used to design marketing research studies (i.e., descriptive, exploratory, and casual).MKT-MM-6.3

    4. 4.

      Discuss the nature of sampling plans (i.e., who, how many, how chosen).MKT-MM-6.4

    5. 5.

      Describe types of rating scales (including Likert scales, semantic differential scales, behavior intention scales, etc.).MKT-MM-6.5

    6. 6.

      Explain the use of diaries (e.g., product, media-use, and contact), descriptive statistics, and marketing research briefs.MKT-MM-6.6

    7. 7.

      Explain the use of descriptive statistics in marketing decision making.MKT-MM-6.7

    8. 8.

      Identify sources of error and bias (e.g., response errors, interviewer errors, non-response errors, sample design).MKT-MM-6.8

    9. 9.

      Evaluate questionnaire design (e.g., types of questions, question wording, routing, sequencing, length, and layout).MKT-MM-6.9

    10. 10.

      Assess appropriateness of research methods for problem/issue (e.g., research methods, sources of information, timeliness of information, etc.) and compare the advantages and disadvantages of various research approaches including ethnographic research.MKT-MM-6.10

    11. 11.

      Analyze the nature of sales forecasts.MKT-MM-6.11

    12. 12.

      Evaluate the elements of test marketing and the use of findings.MKT-MM-6.12

    13. 13.

      Analyze data for the existence of statistical patterns and interpret the statistical findings.MKT-MM-6.13

    14. 14.

      Explain the role of ethics in information management including privacy protection.MKT-MM-6.14

    15. 15.

      Explain legal issues associated with information management.MKT-MM-6.15

  • MKT-MM-7.

    Apply pricing strategies to maximize return and meet customers' perceptions of value.MKT-MM-7

    1. 1.

      Identify the psychological effects of pricing.MKT-MM-7.1

    2. 2.

      Analyze factors affecting the selling price.MKT-MM-7.2

    3. 3.

      Determine markups, markdowns, and break-even points.MKT-MM-7.3

    4. 4.

      Describe the role of business ethics in pricing.MKT-MM-7.4

    5. 5.

      Explain legal considerations for pricing in a competitive environment.MKT-MM-7.5

  • MKT-MM-8.

    Obtain, develop, maintain, and improve a product/service mix to respond to market opportunities.MKT-MM-8

    1. 1.

      Explain business ethics in product/service management.MKT-MM-8.1

    2. 2.

      Identify customer protection provisions of appropriate agencies.MKT-MM-8.2

    3. 3.

      Determine factors that affect product/service planning strategies.MKT-MM-8.3

    4. 4.

      Evaluate product mix strategies.MKT-MM-8.4

    5. 5.

      Examine the phases of the product life cycle.MKT-MM-8.5

    6. 6.

      Analyze the factors affecting product/service planning.MKT-MM-8.6

    7. 7.

      Describe production activities.MKT-MM-8.7

    8. 8.

      Explain the nature of purchasing for resale.MKT-MM-8.8

    9. 9.

      Determine what goods and/or services to buy and when to buy.MKT-MM-8.9

    10. 10.

      Determine open-to-buy in the buying process.MKT-MM-8.10

    11. 11.

      Outline the steps in a buying plan.MKT-MM-8.11

    12. 12.

      Describe key aspects utilized when selecting vendors.MKT-MM-8.12

  • MKT-MM-9.

    Analyze sales knowledge and skills to determine client needs and wants and to respond through planned, personalized marketing communications.MKT-MM-9

    1. 1.

      Discuss buying motives as the basis for sales presentations.MKT-MM-9.1

    2. 2.

      Explain key factors in building a clientele.MKT-MM-9.2

    3. 3.

      Explain the uses of a prospect list.MKT-MM-9.3

    4. 4.

      Describe techniques used to probe for information in a sales presentation. [e.g. Situation, Problem, Implication, Need (SPIN) selling].MKT-MM-9.4

    5. 5.

      Describe appropriate follow-up techniques.MKT-MM-9.5

    6. 6.

      Explain sales quotas.MKT-MM-9.6

    7. 7.

      Explain the principles of territory management.MKT-MM-9.7

    8. 8.

      Examine the motivational aspects of sales contests.MKT-MM-9.8

    9. 9.

      Explain business ethics in selling.MKT-MM-9.9

    10. 10.

      Describe the nature of selling regulations.MKT-MM-9.10

    11. 11.

      Demonstrate sales techniques.MKT-MM-9.11

  • MKT-MM-10.

    Describe promotional knowledge and skills for communication information to achieve a desired marketing outcome.MKT-MM-10

    1. 1.

      Examine the concept of promotional mix.MKT-MM-10.1

    2. 2.

      Compare the benefits of various types of promotional media, including direct marketing, telemarketing, and social media.MKT-MM-10.2

    3. 3.

      Evaluate media costs.MKT-MM-10.3

    4. 4.

      Describe the use of business ethics in promotion.MKT-MM-10.4

    5. 5.

      Describe the regulation of promotion.MKT-MM-10.5

  • MKT-MM-11.

    Explain distribution knowledge and skills to manage supply-chain activities.MKT-MM-11

    1. 1.

      Explain the legal considerations in channel management.MKT-MM-11.1

    2. 2.

      Describe the ethical considerations in channel management.MKT-MM-11.2

    3. 3.

      Analyze the nature of channel-member relationships.MKT-MM-11.3

    4. 4.

      Compare and contrast common shipping methods.MKT-MM-11.4

    5. 5.

      Identify and contrast various types of wholesale buying practices.MKT-MM-11.5

    6. 6.

      Explain the impact of global outsourcing.MKT-MM-11.6

  • MKT-MM-12.

    Understand the marketing concepts as they relate to international trade.MKT-MM-12

    1. 1.

      Discuss the global environment in which businesses operate.MKT-MM-12.1

    2. 2.

      Determine the effects of culture and linguistics (translation) on international communication.MKT-MM-12.2

    3. 3.

      Discuss the impact of cultural and social environments on global trade.MKT-MM-12.3

    4. 4.

      Explain how international trade affects the economic interdependence of nations.MKT-MM-12.4

    5. 5.

      Analyze international trading trends in marketing.MKT-MM-12.5

    6. 6.

      Analyze import and export laws in relation to buying and selling products in an international market.MKT-MM-12.6

    7. 7.

      Describe the determinants of exchange rates and their effects on the domestic economy.MKT-MM-12.7

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2021
Where can I read the official document?
Georgia Standards of Excellence CTEA Marketing

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