Common Planner
K–12 Standards

Dual Enrollment Marketing (8120)

Other Virginia CTE sets

Examining Marketing and BusinessDEM.1

  • 1

    Analyze the marketing concept and its historical development.DEM.1.1

  • 2

    Explain the components of the marketing mix.DEM.1.2

  • 3

    Review the components of a marketing process/cycle.DEM.1.3

  • 4

    Explain the functions involved in marketing goods and services.DEM.1.4

  • 5

    Describe current trends in marketing.DEM.1.5

  • 6

    Compare the different types of organizations.DEM.1.6

  • 7

    Explain the nature of business activities.DEM.1.7

Planning for Business OperationsDEM.2

  • 1

    Identify the parts of a business plan.DEM.2.1

  • 2

    Identify business resource partners.DEM.2.2

  • 3

    Identify the parts of a marketing plan.DEM.2.3

  • 4

    Explain basic financial statements.DEM.2.4

Communicating in the WorkplaceDEM.3

  • 1

    Describe the communications process.DEM.3.1

  • 2

    Demonstrate the effects of nonverbal communication on interactions with others.DEM.3.2

  • 3

    Write various types of professional communications.DEM.3.3

  • 4

    Demonstrate telephone etiquette.DEM.3.4

  • 5

    Demonstrate online etiquette.DEM.3.5

  • 6

    Explain concerns and opportunities related to electronic device use.DEM.3.6

Examining Technology in MarketingDEM.4

  • 1

    Analyze the effects of technology on marketing.DEM.4.1

  • 2

    Use technology to perform marketing tasks.DEM.4.2

Developing Professionalism in the WorkplaceDEM.5

  • 1

    Use feedback to improve performance.DEM.5.1

  • 2

    Explain the importance of diversity, opportunity, and inclusion within the work environment.DEM.5.2

  • 3

    Examine ethical behavior in the workplace.DEM.5.3

  • 4

    Demonstrate positive working relationships.DEM.5.4

  • 5

    Demonstrate professional workplace behavior.DEM.5.5

Understanding Economics in OrganizationsDEM.6

  • 1

    Describe the nature of economics, economic activities, and economic resources.DEM.6.1

  • 2

    Describe the effects of competition on for-profit and not-for-profit organizations.DEM.6.2

  • 3

    Compare different types of business ownership.DEM.6.3

  • 4

    Analyze the role of profit in private enterprise.DEM.6.4

  • 5

    Evaluate multilevel marketing opportunities.DEM.6.5

  • 6

    Diagram supply and demand.DEM.6.6

Introducing Data-Driven MarketingDEM.7

  • 1

    Identify the role of marketing information.DEM.7.1

  • 2

    (Optional) Explain qualitative and quantitative market research methods.DEM.7.2

  • 3

    (Optional) Explain the role of ethics in marketing research.DEM.7.3

Developing Product/Service Planning SkillsDEM.8

  • 1

    Identify the role of product/service/cause planning in marketing.DEM.8.1

  • 2

    Describe the types of product/service mix strategies.DEM.8.2

  • 3

    Describe the product/service life cycles.DEM.8.3

  • 4

    Describe the importance of branding in marketing.DEM.8.4

  • 5

    (Optional) Explain the difference between brand name and brand.DEM.8.5

  • 6

    Explain the use of national and private brand names in marketing.DEM.8.6

Examining Channel ManagementDEM.9

  • 1

    (Optional) Explain the concept of channel management.DEM.9.1

  • 2

    (Optional) Describe the channels of distribution.DEM.9.2

  • 3

    (Optional) Trace the channels of distribution for a selected product/service.DEM.9.3

  • 4

    (Optional) Identify shipping and receiving processes.DEM.9.4

Understanding Product/Service PositioningDEM.10

  • 1

    Describe market identification and segmentation.DEM.10.1

  • 2

    Explain positioning and its relationship to target market.DEM.10.2

  • 3

    Develop a positioning map.DEM.10.3

  • 4

    Determine the competition for a selected product or service.DEM.10.4

  • 5

    Determine a product/service’s position relative to the competition.DEM.10.5

  • 6

    Determine the target market of a selected product/service.DEM.10.6

  • 7

    Determine the most effective channels to position the selected product/service.DEM.10.7

Pricing Products and ServicesDEM.11

  • 1

    Explain key factors in determining selling price.DEM.11.1

  • 2

    (Optional) Explain the differences between pricing a good and pricing a service.DEM.11.2

  • 3

    Describe the relationship between supply and demand and its effects on price.DEM.11.3

Promoting Products and ServicesDEM.12

  • 1

    Examine the concept of the promotional mix.DEM.12.1

  • 2

    (Optional) Determine the promotional mix for an existing product or service.DEM.12.2

  • 3

    Compare the types of technology used to market goods and services.DEM.12.3

  • 4

    Compare various types of promotional media.DEM.12.4

  • 5

    Identify components of ads.DEM.12.5

  • 6

    (Optional) Prepare an advertisement that encompasses knowledge of the marketing mix.DEM.12.6

  • 7

    Explain the concept of visual merchandising.DEM.12.7

  • 8

    Explain advertising campaigns.DEM.12.8

  • 9

    (Optional) Create a press release and related media materials.DEM.12.9

  • 10

    (Optional) Explain the concepts of push and pull as they apply to an existing product or service.DEM.12.10

  • 11

    Describe ethical issues related to promotion.DEM.12.11

Selling Products and ServicesDEM.13

  • 1

    Identify the types of selling and the tools used for each.DEM.13.1

  • 2

    (Optional) Explain the function of a planogram in selling merchandise.DEM.13.2

  • 3

    Explain the importance of customer service.DEM.13.3

  • 4

    Describe how to receive and handle customer complaints and compliments.DEM.13.4

  • 5

    Explain customers' buying motives.DEM.13.5

  • 6

    Demonstrate the selling process for a selected product or service.DEM.13.6

  • 7

    Demonstrate how to process a sale.DEM.13.7

Understanding Risk ManagementDEM.14

  • 1

    Explain the nature and types of business risk.DEM.14.1

  • 2

    (Optional) Describe methods for managing risk.DEM.14.2

  • 3

    Explain security issues related to business.DEM.14.3

Developing a CareerDEM.15

  • 1

    (Optional) Analyze personal interests, personality traits, skills, and aptitudes.DEM.15.1

  • 2

    Research career opportunities in marketing.DEM.15.2

  • 3

    (Optional) Apply various job search strategies.DEM.15.3

  • 4

    Develop a résumé.DEM.15.4

  • 5

    Develop a digital portfolio.DEM.15.5

  • 6

    Compose a cover letter.DEM.15.6

  • 7

    Complete a job application.DEM.15.7

  • 8

    Participate in a mock interview.DEM.15.8

  • 9

    Write a follow-up letter after an interview.DEM.15.9

  • 10

    (Optional) Describe networking skills for professional development.DEM.15.10

  • 11

    (Optional) Develop a personal marketing plan.DEM.15.11

  • 12

    (Optional) Identify employment tests and personality profiles.DEM.15.12

  • 13

    Identify the procedure to follow in resigning from a position.DEM.15.13

Frequently asked questions

What grade levels do these standards cover?
PROFESSIONALEDUCATION-DEVELOPMENT
Where can I read the official document?
Virtual Virginia Standards

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