Common Planner
K–12 Standards

Advanced Marketing (Marketing II)

Other Missouri Business, Marketing, & Information Technology sets

Product/Service Management

  • 1

    Explain the concept of product mixPM:003

  • 2

    Describe the nature of product bundlingPM:041

  • 3

    Explain the nature of corporate brandingPM:206

  • 4

    Describe factors used by businesses to position corporate brandsPM:207

  • 5

    Identify customer touch pointsPM:277

  • 6

    Describe factors used by marketers to position products/servicesPM:042

  • 7

    Explain the nature of product/service brandingPM:021

  • 8

    Describe the role of customer voice in brandingPM:276

Marketing Technology

  • 1

    Describe the use of technology in the product/service management functionPM:039

  • 2

    Describe the use of technology in the marketing-information management functionIM:183

  • 3

    Describe the use of technology in the promotion functionPR:100

  • 4

    Explain the use of technology in the pricing functionPI:016

  • 5

    Describe the use of technology in the selling functionSE:107

  • 6

    Describe the use of technology in the channel management functionCM:004

Promotion

  • 1

    Describe word-of-mouth channels used to communicate with targeted audiencesPR:247

  • 2

    Explain the nature of direct marketing channelsPR:089

  • 3

    Identify communications channels used in sales promotionPR:249

  • 4

    Explain communications channels used in public-relations activitiesPR:250

  • 5

    Explain the components of advertisementsPR:014

  • 6

    Explain the importance of coordinating elements in advertisementsPR:251

  • 7

    Identify types of public-relations activitiesPR:252

  • 8

    Discuss internal and external audiences for public-relations activitiesPR:253

Personal Ethics

  • 1

    Describe the nature of ethicsEI:123

  • 2

    Explain reasons for ethical dilemmasEI:124

  • 3

    Recognize and respond to ethical dilemmasEI:125

Marketing Ethics

  • 1

    Explain the nature of business ethicsEC:106

  • 2

    Explain the need for professional and ethical standards in marketingPD:137

  • 3

    Explain business ethics in product/service managementPM:040

  • 4

    Explain the role of ethics in marketing-information managementIM:025

  • 5

    Describe the use of business ethics in promotionPR:099

  • 6

    Describe the role of business ethics in pricingPI:015

  • 7

    Explain legal and ethical considerations in sellingSE:106

  • 8

    Describe ethical considerations in channel managementCM:006

Marketing Laws and Regulations

  • 1

    Identify consumer protection provisions of appropriate agenciesPM:017

  • 2

    Describe the regulation of marketing-information managementIM:419

  • 3

    Describe the regulation of promotionPR:101

  • 4

    Explain legal considerations for pricingPI:017

  • 5

    Explain legal and ethical considerations in sellingSE:106

  • 6

    Explain legal considerations in channel managementCM:005

Economic Concepts

  • 1

    Describe types of business modelsEC:138

  • 2

    Describe factors that affect the business environmentEC:105

  • 3

    Explain how organizations adapt to today's marketsEC:107

  • 4

    Describe the nature of taxesEC:072

  • 5

    Analyze impact of specialization/division of labor on productivityEC:014

  • 6

    Explain the concept of organized labor and businessEC:015

  • 7

    Explain the impact of the law of diminishing returnsEC:023

Economic Indicators

  • 1

    Discuss the measure of consumer spending as an economic indicatorEC:081

  • 2

    Describe the economic impact of inflation on businessEC:083

  • 3

    Explain the concept of Gross Domestic Product (GDP)EC:017

  • 4

    Discuss the impact of a nation's unemployment ratesEC:082

  • 5

    Explain the economic impact of interest-rate fluctuationsEC:084

  • 6

    Determine the impact of business cycles on business activitiesEC:018

Planning and Selling New Products

  • 1

    Explain the nature of marketing plansMP:007

  • 2

    Identify product opportunitiesPM:134

  • 3

    Identify methods/techniques to generate a product ideaPM:127

  • 4

    Generate product ideasPM:128

  • 5

    Analyze product information to identify product features and benefitsSE:109

  • 6

    Discuss motivational theories that impact buying behaviorSE:359

  • 7

    Explain key factors in building a clienteleSE:828

  • 8

    Sell good/service/idea to individualsSE:046

Global Trade

  • 1

    Discuss the global environment in which businesses operateEC:104

  • 2

    Explain the nature of global tradeEC:016

  • 3

    Discuss the impact of globalization on businessEC:109

  • 4

    Describe the determinants of exchange rates and their effects on the domestic economyEC:100

  • 5

    Discuss the impact of cultural and social environments on global tradeEC:045

  • 6

    Explain the impact of major trade alliances on business activitiesEC:112

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
Where can I read the official document?
MO Advanced Marketing Units

Keep exploring

Keep exploring Business, Marketing, & Information Technology standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.