Common Planner
K–12 Standards

Advertising

Other Missouri Business, Marketing, & Information Technology sets

PromotionPR

  •  

    Acquire a foundational knowledge of promotion to understand its nature and scope.

    1. 1

      Explain the role of promotion as a marketing functionPR:001

    2. 2

      Explain the types of promotion (i.e., institutional, product)PR:002

    3. 3

      Identify the elements of the promotional mixPR:003

    4. 4

      Describe the use of business ethics in promotionPR:099

    5. 5

      Describe the use of technology in the promotion functionPR:100

    6. 6

      Describe the regulation of promotionPR:101

  •  

    Understand promotional channels used to communicate with targeted audiences.

    1. 7

      Explain types of advertising mediaPR:007

    2. 8

      Explain the nature of direct marketing channelsPR:089

  •  

    Understand the use of an advertisement's components to communicate with targeted audiences.

    1. 9

      Explain the components of advertisementsPR:014

    2. 10

      Explain the importance of coordinating elements in advertisementsPR:251

  •  

    Use product placement to build brand and to promote products.

    1. 11

      Explain the use of product placementPR:323

  •  

    Acquire a foundational knowledge of digital marketing to understand its nature and scope.

    1. 12

      Discuss the nature of digital marketingPR:462

  •  

    Understand the use of direct marketing to attract attention and to build brand.

    1. 13

      Discuss types of direct mail tacticsPR:301

    2. 14

      Explain the nature of online advertising (e.g., email, search, social media, display, mobile, etc.)PR:164

    3. 15

      Explain the nature of email marketing tacticsPR:165

    4. 16

      Explain the role of business websites in digital marketingPR:364

    5. 17

      Explain the use of social media for digital marketingPR:365

    6. 18

      Explain the use of video/images for digital marketingPR:366

    7. 19

      Describe mobile marketing tacticsPR:276

    8. 20

      Explain mobile marketing applicationsPR:367

  •  

    Develop content for use in marketing communications to create interest in product/business/idea.

    1. 21

      Identify effective advertising headlinesPR:330

    2. 22

      Describe the nature of copy strategiesPR:126

    3. 23

      Write copy for advertisementsPR:368

    4. 24

      Discuss the nature of effective direct-mail copyPR:294

    5. 25

      Write direct-mail lettersPR:122

    6. 26

      Describe the nature of effective Internet ad copyPR:279

    7. 27

      Write e-mail marketing copyPR:362

    8. 28

      Execute targeted emailsPR:166

    9. 29

      Write content for use on the websitePR:370

    10. 30

      Write content for use in social mediaPR:371

    11. 31

      Explain the nature of effective mobile ad copyPR:318

    12. 32

      Write mobile marketing contentPR:372

  •  

    Understand design principles to be able to communicate needs to designers.

    1. 33

      Describe the use of color in advertisementsPR:123

    2. 34

      Describe the elements of designPR:222

    3. 35

      Explain the use of illustrations in advertisementsPR:322

    4. 36

      Discuss the nature of typographyPR:295

    5. 37

      Explain type styles used in advertisementsPR:326

    6. 38

      Describe effective advertising layoutsPR:275

    7. 39

      Explain the impact of color harmonies on compositionPR:314

    8. 40

      Describe digital color conceptsPR:274

  •  

    Critique advertisements to ensure achievement of marketing communications goals/objectives.

    1. 41

      Check advertising proofsPR:130

    2. 42

      Critique advertisementsPR:272

  •  

    Manage media planning and placement to enhance return on marketing investment.

    1. 43

      Determine advertising reach of mediaPR:225

    2. 44

      Read media schedulePR:348

    3. 45

      Calculate media costsPR:009

    4. 46

      Select advertising mediaPR:010

    5. 47

      Choose appropriate media outletsPR:230

    6. 48

      Schedule ads and commercialsPR:131

    7. 49

      Select placement of advertisementsPR:132

    8. 50

      Buy ad space/timePR:104

    9. 51

      Identify techniques to increase ad response timePR:231

  •  

    Employ sales-promotion activities to inform or remind customers of business/product.

    1. 52

      Collaborate in the design of slogans/taglinesPR:266

    2. 53

      Participate in the design of collateral materials to promote special eventsPR:234

  •  

    Plan marketing communications to maximize effectiveness and to minimize costs.

    1. 54

      Develop an advertising campaignPR:079

  •  

    Implement and monitor promotional activities to maximize return on promotional efforts.

    1. 55

      Implement strategies for advertising campaignPR:337

  •  

    Evaluate long-term and short-term results of promotional efforts.

    1. 56

      Identify metrics to assess results of promotional effortsPR:256

    2. 57

      Evaluate effectiveness of advertisingPR:013

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
MO Advertising

Keep exploring

Keep exploring Business, Marketing, & Information Technology standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.