Common Planner
K–12 Standards

Travel and Tourism

Other Missouri Business, Marketing, & Information Technology sets

Customer RelationsCR

  •  

    Foster positive relationships with customers to enhance sales.

    1. 1

      Offer sightseeing adviceCR:068

    2. 2

      Provide interesting or enlightening information about points of interestCR:069

MarketingMK

  •  

    Understand marketing's role and function in business to facilitate economic exchanges with customers.

    1. 1

      Explain the nature of destination marketingMK:030

    2. 2

      Describe factors affecting travel and tourism marketingMK:031

  •  

    Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.

    1. 3

      Explain reasons that people travelMK:032

    2. 4

      Describe reasons that people choose destinationsMK:033

    3. 5

      Describe factors influencing customer willingness to travel to a destinationMK:034

Market PlanningMP

  •  

    Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

    1. 1

      Describe types of travel market segments (e.g., luxury, business travel, mass market, cruise market, rail market, specialty/activity/sports markets, ski market, niche market, etc.)MP:046

    2. 2

      Explain segments of the tour market (e.g., mode of transport, distance to destination, length of vacation, travel season, etc.)MP:047

Information ManagementNF

  •  

    Utilize information-technology tools to manage and perform work responsibilities.

    1. 1

      Explain ways that technology impacts the travel and tourism industryNF:314

OperationsOP

  •  

    Perform daily activities to facilitate ongoing travel and tourism operations.

    1. 1

      Take and confirm reservations for travel and tourism servicesOP:661

    2. 2

      Book tickets with hospitality and tourism service providersOP:662

    3. 3

      Organize toursOP:666

Professional DevelopmentPD

  •  

    Acquire industry knowledge to facilitate work processes.

    1. 1

      Explain the nature of the travel and tourism industryPD:401

    2. 2

      Describe types of toursPD:403

    3. 3

      Explain areas of specialization within the tour guide industry (e.g., historical, corporate, nature/eco, adventure, etc.)PD:404

    4. 4

      Describe major destination types (e.g., cultural, natural, recreational)PD:405

    5. 5

      Identify key travel destinationsPD:406

    6. 6

      Identify characteristics influencing classification of destinationsPD:407

    7. 7

      Identify attraction options/types by their destination classificationPD:408

  •  

    Participate in career planning to enhance job-success potential.

    1. 8

      Describe employment opportunities in travel and tourismPD:420

PromotionPR

  •  

    Acquire a foundational knowledge of promotion to understand its nature and scope.

    1. 1

      Explain the purpose of tourism promotionPR:431

  •  

    Understand promotional channels used to communicate with targeted audiences.

    1. 2

      Identify communication channels used in travel and tourism promotionPR:432

  •  

    Implement display techniques to attract customers and increase sales potential.

    1. 3

      Describe promotional displays used in travel and tourismPR:436

    2. 4

      Create promotional banners/signsPR:410

  •  

    Understand the use of direct marketing to attract attention and to build brand.

    1. 5

      Discuss types of direct mail tacticsPR:301

    2. 6

      Explain the nature of email marketing tacticsPR:165

    3. 7

      Explain the role of business websites in digital marketingPR:364

    4. 8

      Explain the use of social media for digital marketingPR:365

  •  

    Develop content for use in marketing communications to create interest in product/business/idea.

    1. 9

      Write promotional content for use on the websitePR:416

    2. 10

      Write promotional content for use in social mediaPR:417

  •  

    Develop promotional materials to gain attention, interest, and action of clients.

    1. 11

      Develop promotional brochures for travel and tourismPR:439

SellingSE

  •  

    Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

    1. 1

      Visit local attractionsSE:506

  •  

    Acquire product knowledge to be equipped to solve customer/ client's problems.

    1. 2

      Identify local attractions/eventsSE:501

    2. 3

      Discuss key travel destinations in major geographical regionsSE:502

    3. 4

      Explain the nature of a region’s geophysical/landscape/aesthetic featuresSE:503

    4. 5

      Describe a region’s sociocultural environmentSE:504

  •  

    Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

    1. 6

      Discuss motivations of travelersSE:509

    2. 7

      Determine client’s tourism motives for use in offering recommendationsSE:510

    3. 8

      Propose tourism experiencesSE:512

    4. 9

      Recommend individual/group travel arrangementsSE:513

    5. 10

      Recommend individual/group attractions/events/entertainmentSE:514

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
MO Travel and Tourism

Keep exploring

Keep exploring Business, Marketing, & Information Technology standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.