Common Planner
K–12 Standards

Fashion, Merchandising and Retailing Essentials (8.421)(2021)

Other Georgia CTAE sets

Fashion, Merchandising and Retailing Essentials (8.421)

  • MKT-FMRE-1.

    Demonstrate employability skills required by business and industry.MKT-FMRE-1

    1. 1.

      Communicate effectively through writing, speaking, listening, reading, and interpersonal abilities.MKT-FMRE-1.1

    2. 2.

      Demonstrate creativity by asking challenging questions and applying innovative procedures and methods.MKT-FMRE-1.2

    3. 3.

      Exhibit critical thinking and problem solving skills to locate, analyze and apply information in career planning and employment situations.MKT-FMRE-1.3

    4. 4.

      Model work readiness traits required for success in the workplace including integrity, honesty, accountability, punctuality, time management, and respect for diversity.MKT-FMRE-1.4

    5. 5.

      Apply the appropriate skill sets to be productive in a changing, technological, diverse workplace to be able to work independently and apply team work skills.MKT-FMRE-1.5

    6. 6.

      Present a professional image through appearance, behavior and language.MKT-FMRE-1.6

  • MKT-FMRE-2.

    Explore the fashion industry including types of businesses, history, current trends, and the creation of fashion utilizing the elements and principles of design.MKT-FMRE-2

    1. 1.

      Explain the concept of fashion in terms of apparel and accessories.MKT-FMRE-2.1

    2. 2.

      Identify and describe the different types of businesses that comprise the fashion industry.MKT-FMRE-2.2

    3. 3.

      Explain the components of fashion locally, nationally, and internationally (e.g., designing, manufacturing, wholesaling, and retailing).MKT-FMRE-2.3

    4. 4.

      Describe the influence of iconic figures and events on fashion.MKT-FMRE-2.4

    5. 5.

      Describe the influence that economic, social, media, political, demographic, geographic, and psychological factors have had and currently have on fashion.MKT-FMRE-2.5

    6. 6.

      Explain the use and importance of fashion cycles.MKT-FMRE-2.6

    7. 7.

      Explain the role of fashion, including current trend setters and distinguish between fashion innovators and followers.MKT-FMRE-2.7

    8. 8.

      Explain the impact of "knock-offs" and "counterfeiters" on the fashion industry.MKT-FMRE-2.8

    9. 9.

      Identify current fads (short term events) and trends (potential of becoming a long-term influence for decades) in fashion.MKT-FMRE-2.9

    10. 10.

      Explain design, color, fabric and textiles including elements; principles of design; impact, psychology and symbolism of color; purpose/use of the color wheel; characteristics of natural and man-made fibers; and the relationship between fabric characteristics and product use.MKT-FMRE-2.10

  • MKT-FMRE-3.

    Understand the marketing concepts used in fashion merchandising.MKT-FMRE-3

    1. 1.

      Describe the concept of marketing in relation to fashion.MKT-FMRE-3.1

    2. 2.

      Explain the value to the customer of a product or service in the fashion industry.MKT-FMRE-3.2

    3. 3.

      Compare and contrast the marketing functions (i.e., product/service management, distribution, financing, pricing, marketing-information management, promotion, and selling) and related activities as they apply to fashion merchandising.MKT-FMRE-3.3

    4. 4.

      Explain the importance of marketing strategies utilized in the fashion industry.MKT-FMRE-3.4

    5. 5.

      Discuss actions employees can take to achieve the company's desired marketing results.MKT-FMRE-3.5

    6. 6.

      Demonstrate connections between company actions and results (e.g., influencing consumer buying behavior, gaining market share, etc.).MKT-FMRE-3.6

    7. 7.

      Explain the nature of sales forecasting in fashion merchandising.MKT-FMRE-3.7

  • MKT-FMRE-4.

    Explore the impact of technology on the fashion industry and merchandising.MKT-FMRE-4

    1. 1.

      Describe the use of technology in the selling function.MKT-FMRE-4.1

    2. 2.

      Identify the computer technology used in fashion/fabric design, fashion production, and merchandising.MKT-FMRE-4.2

    3. 3.

      Investigate emerging computer technology applications in fashion marketing.MKT-FMRE-4.3

    4. 4.

      Explore Internet/World Wide Web applications and sites related to fashion marketing.MKT-FMRE-4.4

  • MKT-FMRE-5.

    Understand the economic principles and concepts fundamental to business operations and global trade's impact on business decision making.MKT-FMRE-5

    1. 1.

      Explain the importance of fashion in relation to how it impacts the local, state, national, and international economies.MKT-FMRE-5.1

    2. 2.

      Investigate the basic economic implications of domestic manufacturing versus international manufacturing.MKT-FMRE-5.2

    3. 3.

      Identify the effects of global trade on retailing.MKT-FMRE-5.3

    4. 4.

      Explain current retail trends driven by global trade.MKT-FMRE-5.4

  • MKT-FMRE-6.

    Analyze the impact of marketing information management as it relates to the fashion industry.MKT-FMRE-6

    1. 1.

      Explain the importance of marketing information management to the fashion industry.MKT-FMRE-6.1

    2. 2.

      Explain the role of ethics in marketing information management.MKT-FMRE-6.2

    3. 3.

      Describe the use of technology in the marketing information management function.MKT-FMRE-6.3

    4. 4.

      Compare and contrast the different methods of conducting research.MKT-FMRE-6.4

    5. 5.

      Explain the role of marketing segmentation on target marketing in the fashion industry.MKT-FMRE-6.5

    6. 6.

      Describe options businesses use to obtain marketing-research data (e.g., primary and secondary research).MKT-FMRE-6.6

    7. 7.

      Explain characteristics of effective data-collection instruments.MKT-FMRE-6.7

    8. 8.

      Explain techniques for processing marketing data.MKT-FMRE-6.8

    9. 9.

      Describe the relationship between marketing research and product development.MKT-FMRE-6.9

    10. 10.

      Conduct a marketing research project for a sector or company in the fashion industry and interpret the results.MKT-FMRE-6.10

  • MKT-FMRE-7.

    Utilize pricing strategies to maximize return on merchandising efforts and meet customers' perception of value.MKT-FMRE-7

    1. 1.

      Relate how customers see value in price only.MKT-FMRE-7.1

    2. 2.

      Cite evidence how customers see value in factors other than price, such as quality, performance, materials, wear, design, etc.MKT-FMRE-7.2

    3. 3.

      Explain how value is perceived when combining both price and non-price factors.MKT-FMRE-7.3

    4. 4.

      Describe the role of business ethics in pricing.MKT-FMRE-7.4

    5. 5.

      Explain the use of technology in the pricing function.MKT-FMRE-7.5

  • MKT-FMRE-8.

    Understand the concepts and processes needed to obtain, develop, maintain, and improve a product mix in response to market opportunities.MKT-FMRE-8

    1. 1.

      Describe the use of technology in the product/service management function.MKT-FMRE-8.1

    2. 2.

      Explain the three main market segments of the fashion industry (e.g., primary, secondary, and tertiary).MKT-FMRE-8.2

    3. 3.

      Compare types of fashion retailers and their target markets.MKT-FMRE-8.3

    4. 4.

      Identify local, national, and international fashion retailers and market centers.MKT-FMRE-8.4

    5. 5.

      Describe the uses of classifications, grades, and standards in marketing and fashion merchandising.MKT-FMRE-8.5

    6. 6.

      Interpret factors used by marketers to position products/services.MKT-FMRE-8.6

    7. 7.

      Describe factors used by businesses to position corporate brands.MKT-FMRE-8.7

  • MKT-FMRE-9.

    Develop a fashion promotion utilizing the promotional mix.MKT-FMRE-9

    1. 1.

      Describe the use of technology in the promotion function.MKT-FMRE-9.1

    2. 2.

      Identify the elements of the promotional mix (i.e., sales promotion, public relations and publicity, advertising, and personal selling).MKT-FMRE-9.2

    3. 3.

      Explain the importance of public relations and publicity to the fashion image.MKT-FMRE-9.3

    4. 4.

      Explain types of media used in retail fashion advertising (e.g., print, broadcast, online, and specialty).MKT-FMRE-9.4

    5. 5.

      Explain the importance of coordinating elements in advertisements.MKT-FMRE-9.5

    6. 6.

      Explain considerations used to evaluate whether to participate in trade shows, expositions, or other special promotional events.MKT-FMRE-9.6

  • MKT-FMRE-10.

    Understand the concepts and processes needed to move, store, locate, and/or transfer ownership of goods in the fashion industry.MKT-FMRE-10

    1. 1.

      Identify the channels of distribution in moving merchandise from manufacturers and wholesalers to retailers.MKT-FMRE-10.1

    2. 2.

      Explain the role of wholesalers in the distribution channel.MKT-FMRE-10.2

    3. 3.

      Describe main methods of transporting (e.g., surface, air, water, electronic) used for fashion business activities and the situation in which each method would be most appropriate.MKT-FMRE-10.3

    4. 4.

      Describe ethical considerations in channel management.MKT-FMRE-10.4

    5. 5.

      Coordinate channel management with other marketing activities.MKT-FMRE-10.5

  • MKT-FMRE-11.

    Identify career opportunities in the fashion industry and appropriate career path credentials.MKT-FMRE-11

    1. 1.

      Compare career opportunities and skill requirements for jobs in fashion marketing at the manufacturing, wholesaling, and retailing levels.MKT-FMRE-11.1

    2. 2.

      Describe the aptitudes and skill requirements for career sustaining and mid-level management positions in fashion marketing.MKT-FMRE-11.2

    3. 3.

      Research post-secondary opportunities to prepare for a career in the fashion industry.MKT-FMRE-11.3

    4. 4.

      List and describe the role of professional organizations in the field of fashion.MKT-FMRE-11.4

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2021
Where can I read the official document?
Georgia Standards of Excellence CTEA Marketing

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