Common Planner
K–12 Standards

Principles of Marketing: Recommended Grade Level: 10, 11, 12

Other Indiana CTE sets

Students establish the nature of marketing and how it functions in a marketing oriented economy and marketing’s role in the global economy.

  • 1

    Distinguish between economic goods and servicesPMK-1.1

  • 2

    Investigate the concept of economic resourcesPMK-1.2

  • 3

    Discuss the concepts of economies and economic activitiesPMK-1.3

  • 4

    Analyze the role of business in societyPMK-1.4

  • 5

    Critique marketing and its importance in a global economyPMK-1.5

  • 6

    Critique marketing and its importance in a global economyPMK-1.6

Students apply and adapt the importance of the marketing concept to the competitive market.

  • 1

    Connect factors affecting a business’s profitPMK-2.1

  • 2

    Assess factors affecting business riskPMK-2.2

  • 3

    Explain the concept of competitionPMK-2.3

Students integrate positive relationships with customers in order to enhance company image.

  • 1

    Determine strategy, image and positionPMK-3.1

  • 2

    Identify company’s brand promisePMK-3.2

  • 3

    Determine ways of reinforcing the company’s image through employee performancePMK-3.3

  • 4

    Demonstrate a customer-service mindsetPMK-3.4

  • 5

    Recognize and respond to customer inquiriesPMK-3.5

  • 6

    Solve conflicts with/for customers to encourage repeat businessPMK-3.6

Students establish a foundational knowledge of product/service management to understand its nature and scope.

  • 1

    Apply the nature and scope of the product/service management functionPMK-4.1

  • 2

    Identify the impact of product life cycles on marketing decisionsPMK-4.2

  • 3

    Define business ethics in product/service managementPMK-4.3

  • 4

    Use product information to identify the product features and benefitsPMK-4.4

Students establish a foundational knowledge of promotion to understand its nature and scope.

  • 1

    Explain the role of promotion as a marketing functionPMK-5.1

  • 2

    Compare and contrast the types of promotionPMK-5.2

  • 3

    Identify the elements of the promotional mixPMK-5.3

  • 4

    Describe the use of business ethics in promotionPMK-5.4

Students evaluate promotional channels used to communicate with targeted audiences.

  • 1

    Differentiate types of advertising media, both traditional and electronicPMK-6.1

  • 2

    Use word-of-mouth channels used to communicate with targeted audiencesPMK-6.2

  • 3

    Explain the nature of direct marketing channelsPMK-6.3

  • 4

    Identify communications channels used in sales promotionPMK-6.4

  • 5

    Explain communications channels used in public-relations activitiesPMK-6.5

Students connect the strategy dimensions of price as it relates to setting pricing objectives and policies.

  • 1

    Recognize and explain the nature and scope of the pricing functionPMK-7.1

  • 2

    Describe the role of business ethics in pricingPMK-7.2

  • 3

    Investigate the use of technology in pricing functionPMK-7.3

  • 4

    Explain legal considerations for pricingPMK-7.4

  • 5

    Critique factors affecting pricing decisionsPMK-7.5

Students establish foundational knowledge of channel management to understand its role in marketing.

  • 1

    Recognize and explain the nature and scope of channel managementPMK-8.1

  • 2

    Review the relationship between customer service and channel managementPMK-8.2

  • 3

    Identify the nature of channels of distributionPMK-8.3

  • 4

    Assess relationship between channels of distribution to time, place, and possession utilityPMK-8.4

  • 5

    Explain legal considerations in channel managementPMK-8.5

  • 6

    Describe ethical considerations in channel managementPMK-8.6

Students establish foundational knowledge of marketing-information management to understand its nature and scope.

  • 1

    Analyze the need for marketing informationPMK-9.1

  • 2

    Identify information monitored for marketing decision makingPMK-9.2

  • 3

    Investigate the nature and scope of the marketing information management functionPMK-9.3

  • 4

    Explain the role of ethics in marketing-information managementPMK-9.4

  • 5

    Examine the regulation of marketing-information managementPMK-9.5

Students synthesize marketing-research activities to show command of their nature and scope.

  • 1

    Investigate the nature of marketing researchPMK-10.1

  • 2

    Recognize and explain the nature of marketing research problems/issuesPMK-10.2

Students integrate marketing-research design considerations to evaluate their appropriateness for the research problem/issue.

  • 1

    Identify methods used to design marketing research studies (i.e. descriptive, exploratory, and casual)PMK-11.1

  • 2

    Assess options businesses use to obtain marketing-research data (i.e. primary and secondary research)PMK-11.2

  • 3

    Discuss the nature of sampling plans (i.e. who, how many, how chosen)PMK-11.3

Students analyze data-collection methods to evaluate their appropriateness for the research problem/issue.

  • 1

    Identify data-collection methodsPMK-12.1

  • 2

    Diagnose characteristics of effective data-collection instrumentsPMK-12.2

Students connect marketing-information to develop a marketing plan

  • 1

    Differentiate the concept of market and market identificationPMK-13.1

Students establish a foundational knowledge of selling to understand it’s nature and scope.

  • 1

    Define the nature and scope of sellingPMK-14.1

  • 2

    Assess the key factors of building a clientele and the role of customer service in sellingPMK-14.2

  • 3

    Differentiate company selling policies from selling regulationsPMK-14.3

  • 4

    Apply and adapt the ethics of sellingPMK-14.4

  • 5

    Review the use of technology in sellingPMK-14.5

Students integrate sales processes and techniques to enhance customer relationships and increase sales.

  • 1

    Make and support data-driven decisions using the sales processes and techniquesPMK-15.1

  • 2

    Define motivational theories that effect buying behaviorPMK-15.2

Frequently asked questions

What grade levels do these standards cover?
Grade 10, Grade 11, and Grade 12

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Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

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