Common Planner
K–12 Standards

Sports and Entertainment Management (2021)

Other Virginia CTE sets

Demonstrating Personal Qualities and Abilities1

  • a

    Demonstrate creativity and innovation.1a

  • b

    Demonstrate critical thinking and problem solving.1b

  • c

    Demonstrate initiative and self-direction.1c

  • d

    Demonstrate integrity.1d

  • e

    Demonstrate work ethic.1e

Demonstrating Interpersonal Skills2

  • a

    Demonstrate conflict-resolution skills.2a

  • b

    Demonstrate listening and speaking skills.2b

  • c

    Demonstrate respect for diversity.2c

  • d

    Demonstrate customer service skills.2d

  • e

    Collaborate with team members.2e

Demonstrating Professional Competencies3

  • a

    Demonstrate big-picture thinking.3a

  • b

    Demonstrate career- and life-management skills.3b

  • c

    Demonstrate continuous learning and adapatability.3c

  • d

    Manage time and resources.3d

  • e

    Demonstrate information-literacy skills.3e

  • f

    Demonstrate and understanding of information security.3f

  • g

    Maintain working knowledge of current information-technology (IT) systems.3g

  • h

    Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.3h

  • i

    Apply mathematical skills to job-specific tasks.3i

  • j

    Demonstrate professionalism.3j

  • k

    Demonstrate reading and writing skills.3k

  • l

    Demonstrate workplace safety.3l

Examining All Aspects of an Industry4

  • a

    Examine aspects of planning within an industry/organization.4a

  • b

    Examine aspects of management within an industry/organization4b

  • c

    Examine aspects of financial responsibility within an industry/organization.4c

  • d

    Examine technical and production skills required of workers within a industry/organization.4d

  • e

    Examine principles of technology that underlie an industry/organization.4e

  • f

    Examine labor issues related to an industry/organization.4f

  • g

    Examine community issues related to an industry/organization.4g

  • h

    Examine health, safety, and environmental issues related to an industry/organization.4h

Addressing Elements of Student Life5

  • a

    Identify the purposes and goals of the student organization.5a

  • b

    Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.5b

  • c

    Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.5c

  • d

    Identify Internet safety issues and procedures for complying with acceptable use standards.5d

Exploring Work-Based Learning6

  • a

    Identify the types of work-based learning (WBL) opportunities.6a

  • b

    Reflect on lessons learned during the WBL experience.6b

  • c

    Explore career opportunities related to the WBL experience.6c

  • d

    Participate in a WBL experience, when appropriate.6d

Describing the Economics of Industries7

  • a

    Describe U.S. economic indicators and their effects on the sports and entertainment industries.7a

  • b

    Describe the economic impact of sports and entertainment.7b

  • c

    Identify cultural and political environments and their economic impact on global sports and entertainment industries.7c

Explaining the Structure of Sports and Entertainment Businesses8

  • a

    Explain the advantages and disadvantages of operating as a for-profit or nonprofit organization.8a

  • b

    Explore the organizational structures within the sports and entertainment industries.8b

Exploring Entrepreneurship in Sports and Entertainment9

  • a

    Explore entrepreneurship opportunities related to sports and entertainment marketing.9a

  • b

    Identify the characteristics of an entrepreneur.9b

  • c

    Identify the steps of establishing a business.9c

  • d

    Describe the economic impact of small businesses.9d

Developing Customer Service Skills10

  • a

    Respond to inquiries and suggestions from customers, coworkers, and supervisors in a sports and entertainment context.10a

  • b

    Explain company policy to a customer in a sports and entertainment context.10b

Exploring Sports and Entertainment Management11

  • a

    Define the role of the sports and entertainment manager.11a

  • b

    Examine the competencies and skills successful sports and entertainment managers possess.11b

  • c

    Identify functions successful sports and entertainment managers must perform with consumers, partners, and employees.11c

  • d

    Evaluate the sports and entertainment manager's role in decision-making for campaigns, employees, and partners.11d

  • e

    Evaluate various sports and entertainment management opportunities.11e

  • f

    Evaluate sports and entertainment management levels on an organizational chart.11f

  • g

    Explain facilities management as it relates to the sports and entertainment industries.11g

  • h

    Explain on-site merchandising and concessions as they relate to sports and entertainment facilities.11h

  • i

    Identify online merchandise methods as they relate to the sports and entertainment industries.11i

  • j

    Explore niche markets in the sports and entertainment industries.11j

Exploring Ethical Issues in Sports and Entertainment12

  • a

    Identify ethical issues related to the sports and entertainment industries.12a

  • b

    Examine social and environmental responsibility in relation to sports and entertainment management.12b

  • c

    Analyze the effects of biased media.12c

  • d

    Describe the value of sports and entertainment to the community.12d

Exploring the Legal Aspects of Sports and Entertainment13

  • a

    Explain risk management and its relationship to the sports and entertainment industries.13a

  • b

    Identify purposes, types, and terms of contracts.13b

  • c

    Examine the role of labor and antitrust law in sports and entertainment industries.13c

  • d

    Identify unions relevant to sports and entertainment industries.13d

  • e

    Describe the impact of the Americans with Disabilities Act (ADA) on sports and entertainment events and facilities.13e

  • f

    Describe the impact of national, state, and local laws and regulations on sports and entertainment.13f

Understanding Market Research14

  • a

    Explain market research and its use in the sports and entertainment industries.14a

  • b

    Explain the need for market research for all functions of marketing.14b

  • c

    Identify sources of data for market research in the sports and entertainment industries.14c

  • d

    Describe external factors affecting the sports and entertainment marketing process.14d

  • e

    Describe the steps in developing a market research project.14e

  • f

    Develop a market research project.14f

  • g

    Evaluate the results of a market research project.14g

  • h

    Develop a market segmentation analysis.14h

Exploring Revenues and Expenditures15

  • a

    Identify revenue sources related to the sports and entertainment management industries.15a

  • b

    Identify expenditures related to the sports and entertainment industries.15b

  • c

    Identify the components of a budget.15c

  • d

    Analyze financial statements.15d

Managing Safety and Security16

  • a

    Explain the importance and types of indoor and outdoor security (life and property safety).16a

  • b

    Describe partnerships with safety and security professionals or agencies.16b

  • c

    Explain the security needs of a venue.16c

  • d

    Explain the use of emergency preparedness plans  to address threats to a venue.16d

Understanding Event Management17

  • a

    Explain the process for planning an event.17a

  • b

    Describe factors that motivate consumers to attend sports and entertainment events.17b

  • c

    Explain how event popularity and competitive factors relate to attendance.17c

  • d

    Analyze personnel needs for an event.17d

  • e

    Analyze the financial resources required for each event activity.17e

  • f

    Develop a marketing plan for an event.17f

  • g

    Develop a budget for an event.17g

  • h

    Develop follow-up activities to recognize and thank participants after the event.17h

  • i

    Manage a sports and entertainment event.17i

  • j

    Evaluate the sports and entertainment event.17j

Developing Career Goals18

  • a

    Identify career and employment-related information sources.18a

  • b

    Identify career opportunities at different levels in sports and entertainment.18b

  • c

    Describe education and training needed for a sports and entertainment management career.18c

  • d

    Identify barriers to employment and strategies to overcome them.18d

  • e

    Identify professional development opportunities in the sports and entertainment industries.18e

  • f

    Collect information about a prospective employer.18f

  • g

    Develop a career plan.18g

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
Where can I read the official document?
Virginia CTE Standards

Keep exploring

Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

More Virginia CTE sets

CTE