Common Planner
K–12 Standards

Strategic Marketing (8130)

Other Virginia CTE sets

Demonstrating Personal Qualities and Abilities

  • 1

    Demonstrate creativity and innovation.1

  • 2

    Demonstrate critical thinking and problem solving.2

  • 3

    Demonstrate initiative and self-direction.3

  • 4

    Demonstrate integrity.4

  • 5

    Demonstrate work ethic.5

Demonstrating Interpersonal Skills

  • 6

    Demonstrate conflict-resolution skills.6

  • 7

    Demonstrate listening and speaking skills.7

  • 8

    Demonstrate respect for diversity.8

  • 9

    Demonstrate customer service skills.9

  • 10

    Collaborate with team members.10

Demonstrating Professional Competencies

  • 11

    Demonstrate big-picture thinking.11

  • 12

    Demonstrate career- and life-management skills.12

  • 13

    Demonstrate continuous learning and adaptability.13

  • 14

    Manage time and resources.14

  • 15

    Demonstrate information-literacy skills.15

  • 16

    Demonstrate an understanding of information security.16

  • 17

    Maintain working knowledge of current information-technology (IT) systems.17

  • 18

    Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.18

  • 19

    Apply mathematical skills to job-specific tasks.19

  • 20

    Demonstrate professionalism.20

  • 21

    Demonstrate reading and writing skills.21

  • 22

    Demonstrate workplace safety.22

Examining All Aspects of an Industry

  • 23

    Examine aspects of planning within an industry/organization.23

  • 24

    Examine aspects of management within an industry/organization.24

  • 25

    Examine aspects of financial responsibility within an industry/organization.25

  • 26

    Examine technical and production skills required of workers within an industry/organization.26

  • 27

    Examine principles of technology that underlie an industry/organization.27

  • 28

    Examine labor issues related to an industry/organization.28

  • 29

    Examine community issues related to an industry/organization.29

  • 30

    Examine health, safety, and environmental issues related to an industry/organization.30

 Addressing Elements of Student Life

  • 31

    Identify the purposes and goals of the student organization.31

  • 32

    Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.32

  • 33

    Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.33

  • 34

    Identify Internet safety issues and procedures for complying with acceptable use standards.34

Exploring Work-Based Learning

  • 35

    Identify the types of work-based learning (WBL) opportunities.35

  • 36

    Reflect on lessons learned during the WBL experience.36

  • 37

    Explore career opportunities related to the WBL experience.37

  • 38

    Participate in a WBL experience, when appropriate.38

Examining Marketing and Business

  • 39

    Examine current events and trends that affect marketing.39

  • 40

    Analyze the effects of marketing trends on a selected business or product.40

  • 41

    Describe the influence of environmental issues on marketing.41

  • 42

    Explain elements of ethical decision-making.42

  • 43

    Present solutions to address unfair business practices.43

Communicating in the Workplace

  • 44

    Explain the importance of follow-up communication.44

  • 45

    Report information/data in a written document.45

  • 46

    Report information/data in an oral presentation accompanied by visual aids.46

  • 47

    Demonstrate examples of professional communication skills.47

  • 48

    Present an electronic device policy for the workplace.48

Developing Professionalism in the Workplace

  • 49

    Apply time-management strategies.49

  • 50

    Identify the steps in negotiation and their use in the workplace.50

  • 51

    Identify the characteristics of leaders.51

  • 52

    Identify the importance of continuing professional development activities for all employees.52

  • 53

    Propose changes to an employee handbook.53

Understanding Entrepreneurship

  • 54

    Explain the concept of entrepreneurship.54

  • 55

    Describe the need for entrepreneurial innovation.55

  • 56

    Summarize challenges faced by entrepreneurs.56

Understanding Economics

  • 57

    Explain the effects of economic change on business and employment.57

  • 58

    Analyze the role of government in business and the economy.58

  • 59

    Describe the effects of global marketing on businesses in the United States.59

  • 60

    Describe the phases of the business cycle.60

  • 61

    Explain productivity and its effects on individual businesses and the economy as a whole.61

  • 62

    Predict price changes based on supply and demand.62

Developing Management Skills

  • 63

    Describe the functions and levels of management.63

  • 64

    Explain the process of hiring, orienting, and training employees.64

  • 65

    Identify strategies for motivating employees.65

  • 66

    Explain appropriate methods of communicating with employees.66

  • 67

    Explain the importance of managing a diverse workforce.67

  • 68

    Explain the process of handling employee complaints.68

  • 69

    Explain the process of remedial action.69

  • 70

    Outline the procedure for conducting an employee evaluation.70

  • 71

    Describe legal aspects of personnel management.71

  • 72

    Apply decision-making skills to management situations.72

  • 73

    Describe benefits and challenges of managing a global business.73

  • 74

    Explain the importance of financial statements in decision-making.74

  • 75

    Interpret financial statements.75

  • 76

    Explain the importance of a marketing budget.76

  • 77

    Create a marketing budget.77

Managing Marketing Information

  • 78

    Explain the importance of analyzing data.78

  • 79

    Explain the nature of sales forecasts.79

  • 80

    Explore opportunities for research and professional development.80

  • 81

    Conduct a marketing research project.81

  • 82

    Prepare a marketing research report.82

  • 83

    Present marketing research findings and recommendations.83

Developing Product/Service Planning Skills

  • 84

    Analyze the life cycle of an existing product/service.84

  • 85

    Analyze a product line and a brand extension.85

  • 86

    Create a product extension for an existing product.86

  • 87

    Modify an existing branding strategy.87

  • 88

    Create a branding strategy for a fictitious business.88

Understanding Product/Service Positioning

  • 89

    Describe the competitive positioning of an existing product/service.89

  • 90

    Analyze competitive strategies between similar businesses.90

  • 91

    Conduct a strengths, weaknesses, opportunities, threats (SWOT) analysis.91

  • 92

    Develop a repositioning plan or a rationale for maintaining the existing positioning plan for an existing product/service.92

Examining Channel Management

  • 93

    Explain the inventory handling process.93

  • 94

    Explain inventory control systems.94

  • 95

    Compare common shipping and storing methods.95

Pricing Products and Services

  • 96

    Identify the psychological effects of pricing.96

  • 97

    Explain the effects of price on profitability.97

  • 98

    Explain the concept of markup/markdown and how it relates to profit and loss.98

  • 99

    Apply formulas for pricing to calculate markup and markdown.99

  • 100

    Calculate breakeven point in units and dollars.100

  • 101

    Calculate gross and net profit.101

  • 102

    Explain how pricing is determined in not-for-profit organizations.102

  • 103

    Describe the roles of laws and ethics in pricing.103

Applying the Promotional Mix

  • 104

    Identify internal and external methods of promoting sales for a selected product/service.104

  • 105

    Identify communications channels to reinforce company image and support financial investment.105

  • 106

    Develop a promotional plan or campaign for a business-to-business (B2B) or consumer product/service.106

  • 107

    Explain strategies for developing media outreach and public relations.107

  • 108

    Identify social media platforms that can be used to promote a business or product.108

  • 109

    Create a plan for introducing social media promotion.109

Purchasing Products and Services

  • 110

    Explain the role of a merchandising plan in purchasing products and services.110

  • 111

    Explain the elements of a merchandising plan.111

  • 112

    Compare the merchandising strategies of two businesses with similar products and different target markets.112

  • 113

    Analyze forms used in purchasing.113

Implementing Risk Management

  • 114

    Develop strategies for reducing shrinkage.114

  • 115

    Explain the importance of protecting intellectual property.115

  • 116

    Describe the legal aspects of marketing management.116

Selling Products and Services

  • 117

    Use buying motives of businesses as the basis for sales presentations.117

  • 118

    Create a planogram for an identified business.118

  • 119

    Analyze methods used in developing long-term sales relationships.119

  • 120

    Explain key factors in building and retaining a clientele.120

  • 121

    Explain the uses of a prospect list.121

  • 122

    Analyze innovative customer service, using case studies.122

Examining Financing

  • 123

    Identify legal considerations in extending credit.123

  • 124

    Identify the benefits and costs of extending credit.124

  • 125

    Explain cost analysis.125

Preparing for Business Operations

  • 126

    Analyze the components of a business plan.126

  • 127

    Develop a business plan.127

  • 128

    Analyze the components of a marketing plan.128

  • 129

    Develop a marketing plan for a selected product or service.129

Developing a Career

  • 130

    Research career trends and opportunities in marketing.130

  • 131

    Update a personal marketing plan.131

  • 132

    Prepare a career development plan.132

  • 133

    Explore postsecondary training and educational opportunities.133

  • 134

    Update an electronic résumé and portfolio.134

  • 135

    Update a cover letter.135

  • 136

    Participate in a mock interview.136

  • 137

    Describe the role of professional/trade organizations in career development.137

  • 138

    Demonstrate networking skills for professional development.138

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Strategic Marketing

Keep exploring

Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

More Virginia CTE sets

CTE