Common Planner
K–12 Standards

Marketing Principles

Other Alabama CTE sets

Interpret research results to analyze the purpose, definition, concepts, benefits, and strategies of marketing for their impact on individuals and businesses.MKTP1

  • A

    Categorizing target marketsMKTP1A

  • C

    Differentiating between marketing and merchandisingMKTP1C

  • B

    Evaluating the marketing mix and segmentation and their contribution to successful marketingMKTP1B

  • D

    Differentiating between indirect and direct marketingMKTP1D

Differentiate among laws and regulations associated with marketing.MKTP2

  • 2

    Differentiate among laws and regulations associated with marketing.MKTP2

Explain differences among business enterprises of sole-proprietorship, partnership, corporation, franchise, and licensing.MKTP3

  • 3

    Explain differences among business enterprises of sole-proprietorship, partnership, corporation, franchise, and licensing.MKTP3

Analyze methods of conducting market research to gain a competitive edge.MKTP4

  • 4

    Analyze methods of conducting market research to gain a competitive edge.MKTP4

Explain economic concepts, international trade, and the free enterprise system in a global economy.MKTP5

  • A

    Determining the interrelationship of business, government, and individualsMKTP5A

  • B

    Evaluating the effect of cultural beliefs and values on economic goals and decisionsMKTP5B

  • D

    Assessing the role of government in a free enterprise systemMKTP5D

  • C

    Determining the role e-commerce plays in the marketing of goods and servicesMKTP5C

  • E

    Analyzing the use of natural resources and recycling in economic systemsMKTP5E

Explain concepts and techniques of selling.MKTP6

  • A

    Analyzing customer buying decisions for influencing factors MKTP6A

  • B

    Demonstrating the selling process and techniques used in marketing and managementMKTP6B

  • C

    Performing calculations for completing sales transactionsMKTP6C

Analyze promotional and merchandising tools and types of promotions in marketing and management to optimize revenue.MKTP7

  • A

    Distinguishing between institutional and promotional advertising mediaMKTP7A

  • B

    Combining elements of advertising and merchandising for developing a displayMKTP7B

Use cost analysis to evaluate methods for purchasing and distributing merchandise.MKTP8

  • A

    Comparing methods of stock handling and inventory controlMKTP8AB

  • B

    Explaining the process of ordering and receivingMKTP8B

  • C

    Determining the most efficient channels of distributionMKTP8C

Critique factors affecting pricing decisions.MKTP9

  • A

    Evaluating branding, packaging, labeling, and pricing strategiesMKTP9A

Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements in marketing.MKTP10

  • A

    Demonstrating the employment process, including job source research; résumé preparation; letters of application, acceptance, refusal, and resignation; application form completion; and mock interviewsMKTP10A

Demonstrate interpersonal skills and the ability to work cooperatively as needed in the workplace with team members, supervisors, and customers from diverse cultural backgrounds using creative problem-solving, decision-making, and critical-thinking strategies.MKTP11

  • 11

    Demonstrate interpersonal skills and the ability to work cooperatively as needed in the workplace with team members, supervisors, and customers from diverse cultural backgrounds using creative problem-solving, decision-making, and critical-thinking strategies.MKTP11

Demonstrate effective written communication skills for the workplace by creating a variety of business communications for the workplace using correct grammar and terminology.MKTP12

  • 12

    Demonstrate effective written communication skills for the workplace by creating a variety of business communications for the workplace using correct grammar and terminology.MKTP12

Demonstrate effective oral presentation skills using research materials and media to sustain listener attention and interest.MKTP13

  • A

    Preparing support materials to accompany presentationsMKTP13A

  • B

    Demonstrating the ability to speak effectively to customers, clients, coworkers, and supervisors using appropriate grammar and terminologyMKTP13B

Demonstrate the ability to write clear directions, descriptions, and explanations as used in the workplace.MKTP14

  • A

    Explaining steps of a new product development as it relates to product life cyclesMKTP14A

  • B

    Explaining types and purposes of consumer and business creditMKTP14B

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Alabama Course of Study Career and Technical Education

Keep exploring

Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

More Alabama CTE sets

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