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K–12 Standards

Agricultural Communications 3

Other Florida CTE sets

Explore the communications sector of the agricultural industry. The student will be able to:14.0

  • 1

    Identify influential, historical, and current issues in the agricultural industry that necessitates agricultural communication.14.1

  • 2

    Objectively debate agricultural issues.14.2

Create communication messages. The student will be able to:15.0

  • 1

    Define what persuasion is and explain how it can be used to influence others.15.1

  • 2

    Describe and provide an example of how persuasion is used in the media.15.2

  • 3

    Create persuasive media.15.3

  • 4

    Identify different types of communication research methods.15.4

Demonstrate oral communications skills. The student will be able to:16.0

  • 1

    Identify various forms of visual aids for an oral presentation.16.1

  • 2

    Present a speech using visual aids and non-verbal cues.16.2

  • 3

    Evaluate a speech.16.3

Generate printed agricultural media. The student will be able to:17.0

  • 1

    Develop a media kit consisting of a backgrounder, fact sheet, news release and other media.17.1

  • 2

    Compose an advance story, feature story, follow-up story, cover story and news release on an agricultural topic.17.2

Modify photography and graphics. The student will be able to:18.0

  • 1

    Crop and edit photographs and graphics to enhance an article or news release.18.1

  • 2

    Write effective captions/cutlines for photographs and graphics.18.2

Create, design and edit publications and documents. The student will be able to:19.0

  • 1

    Create a magazine layout, brochure, poster, newsletter, and/or display for an agriculture product or event.19.1

Create or analyze audio and video media. The student will be able to:20.0

  • 1

    Create or analyze an informational video.20.1

  • 2

    Create or analyze a persuasive video.20.2

  • 3

    Create or analyze an audio program or podcast.20.3

Investigate ethical and professional issues in agricultural communications. The student will be able to:21.0

  • 1

    Define key terms related to ethics and professionalism and discuss their relationship to agriculture.21.1

  • 2

    Describe the importance of confidentiality in agricultural communications.21.2

  • 3

    Respond appropriately to opposing views in a professional manner.21.3

  • 4

    Identify concepts of risk communication and crisis communication.21.4

Demonstrate leadership, employability, and human relations skills. The student will be able to:22.0

  • 1

    Demonstrate competence in job interview techniques22.1

  • 2

    Identify or demonstrate appropriate responses to criticism.22.2

  • 3

    Answer interview questions competently.22.3

  • 4

    Participate in mock interviews.22.4

  • 5

    Analyze one's own online presence.22.5

Use online and social media. The student will be able to:23.0

  • 1

    Compare and contrast the methods of delivering a message through different types of online and social media.23.1

  • 2

    Analyze online and social media for credibility and relevance.23.2

  • 3

    Research the agricultural industry’s use of online and social media.23.3

  • 4

    Compose a professional e-mail.23.4

  • 5

    Demonstrate an understanding of web design software and language.23.5

  • 6

    Create or analyze an agricultural website.23.6

  • 7

    Use proper composition principles to capture images with mobile technology.23.7

  • 8

    Access data or information utilizing a mobile app.23.8

Create an agricultural communications campaign. The student will be able to:24.0

  • 1

    Define key terms in communications campaign development.24.1

  • 2

    Identify and perform the various professional roles in a communications campaign.24.2

  • 3

    Identify the strengths and weaknesses of various media for use in communication campaigns.24.3

  • 4

    Develop a communications campaign.24.4

  • 5

    Develop a research report for the agricultural industry using an industry standard format.24.5

Explain the components of the American business system. The student will be able to:25.0

  • 1

    Describe the five basic ways American business is organized.25.1

  • 2

    Distinguish and identify between the characteristics of each method of doing business.25.2

  • 3

    Evaluate the advantages and disadvantages provided by each business method.25.3

  • 4

    Evaluate how cooperative principles and practices differentiate cooperatives from other businesses.25.4

Investigate agricultural cooperatives structure and function. The student will be able to:26.0

  • 1

    Explain the definition of a cooperative.26.1

  • 2

    Understand the history of cooperative principles and practices.26.2

  • 3

    Describe the five areas that classify cooperative structure.26.3

  • 4

    Distinguish and identify between the five types of cooperative structure and their functions.26.4

  • 5

    Demonstrate the need for internal and external communications in a cooperative.26.5

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Agricultural Communications

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