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K–12 Standards

Marketing Management (2022)

Other Florida CTE sets

Apply economic principles of business to marketing – the student will be able to:19.0

  • 1

    Explain economic trends related to marketing and its global impact.19.01

  • 2

    Explain role of the profit motive in the marketing of products.19.02

  • 3

    Explain role of marketing in a free enterprise system.19.03

  • 4

    Apply economic concepts to marketing (e.g. pricing, risk, productivity, competition, cycles, etc.).19.04

Apply product and service technology – the student will be able to:20.0

  • 1

    Demonstrate appropriate techniques and terminology for selling.20.01

  • 2

    Demonstrate principles in the marketing of products.20.02

  • 3

    Discuss inventors and entrepreneurs who have had a major influence on the marketing industry.20.03

  • 4

    Identify past, present and future marketing products, styles and services.20.04

Demonstrate merchandising skills appropriate for marketing – the student will be able to:21.0

  • 1

    Identify and explain basic stock-keeping techniques (e.g. sorting by color, size, classification, etc.) and the maintenance of merchandise fixtures.21.01

  • 2

    Explain initiatives in maintaining stock (e.g. rehanging merchandise, studying hang tags, restocking merchandise, etc.).21.02

  • 3

    Demonstrate the sales promotion technique of locating advertised merchandise on the selling floor.21.03

  • 4

    Demonstrate techniques to perform a merchandise inventory and receiving and checking of merchandise.21.04

  • 5

    Explain the importance of merchandise displays by demonstrating knowledge of design principles and elements (e.g. patterns of arrangement, color principles, appropriate displays for specific types of merchandise, etc.).21.05

  • 6

    Plan a promotional campaign for a product or line (e.g. types of media, promotional mix, evaluation of effectiveness, etc.).21.06

  • 7

    Create a floor plan and a planogram and describe their importance.21.07

Implement marketing operational techniques – the student will be able to:22.0

  • 1

    Define and explain accident prevention techniques in work situations.22.01

  • 2

    Identify techniques to prevent security issues, including correct procedures for recognizing and monitoring potential shoplifters, vandalism and other unlawful behaviors.22.02

  • 3

    Identify procedures relative to the employee’s role in preventing internal losses.22.03

  • 4

    Identify guidelines that address concerns and issues related to the operation of a business; include safety practices.22.04

  • 5

    Understand the process of new employee orientation.22.05

Demonstrate proficiency in applying higher level mathematical skills specific to marketing – the student will be able to:23.0

  • 1

    Apply standard industry formulas to determine markup and markdown on merchandise or services.23.01

  • 2

    Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.23.02

  • 3

    Determine amount of merchandise to be reordered utilizing model stock by collecting, organizing, representing and interpreting data and predicting outcomes.23.03

  • 4

    Complete pricing problems involving fixed or variable pricing, odd-cent pricing and loss leader pricing.23.04

  • 5

    Calculate sales productivity.23.05

  • 6

    Calculate sales per hour.23.06

  • 7

    Calculate average items and average dollars per transaction.23.07

Apply promotional planning techniques and procedures to product and service marketing – the student will be able to:24.0

  • 1

    Analyze role of promotion in marketing and merchandising.24.01

  • 2

    Identify the markets for and develop a promotion plan for a given product, service or event.24.02

  • 3

    Develop a promotional mix for a product or service.24.03

  • 4

    Prepare a promotional calendar of events.24.04

  • 5

    Prepare a written advertisement layout.24.05

  • 6

    Select and evaluate a variety of advertising media to carry the advertising message.24.06

  • 7

    Apply steps involved in planning and setting up displays.24.07

  • 8

    Identify factors to consider when evaluating completed displays.24.08

  • 9

    Differentiate between promotional displays and institutional displays.24.09

  • 10

    Create strategies to be used for public relations.24.10

  • 11

    Establish promotion plan sales quotas and incentives.24.11

  • 12

    Evaluate the overall promotion plan.24.12

  • 13

    Develop a marketing plan.24.13

Apply entrepreneurial concepts to marketing – the student will be able to:25.0

  • 1

    Describe importance of entrepreneurship to related industries.25.01

  • 2

    Analyze advantages and disadvantages of business ownership.25.02

  • 3

    Compare and contrast entrepreneurship and intrapreneurship.25.03

  • 4

    Discuss future prospects for entrepreneurship and intrapreneurship in marketing.25.04

  • 5

    Assess education, aptitudes, attitudes and skills recommended for entrepreneurs and intrapreneurs.25.05

  • 6

    Assess personal potential to become an entrepreneur and/or an intrapreneur.25.06

  • 7

    Develop a business plan.25.07

Apply marketing management principles to a business – the student will be able to do:26.0

  • 1

    Explain marketing management functions.26.01

  • 2

    Explain how a marketing manager manages people, ideas, time, money and materials.26.02

  • 3

    Explain the different styles of management.26.03

  • 4

    Explain why effective communication is critical to the marketing manager.26.04

  • 5

    Apply the steps in the management problem-solving process.26.05

  • 6

    Demonstrate strategies the marketing manager can use to motivate employees.26.06

  • 7

    Evaluate how the marketing concept influences marketing.26.07

  • 8

    Examine the four phases of the business cycle (i.e. peak, contraction/recession, trough and expansion/recovery).26.08

Analyze global trends in marketing – the student will be able to:27.0

  • 1

    Compare and contrast global marketing trends in selected industries.27.01

  • 2

    Analyze impact of global marketing.27.02

  • 3

    Identify foreign markets and distributors.27.03

  • 4

    Analyze multicultural influences on global marketing trends.27.04

  • 5

    Demonstrate methods of researching specific global markets.27.05

  • 6

    Discuss the role of electronic media in facilitating global marketing.27.06

Demonstrate applications of technology to marketing – the student will be able to:28.0

  • 1

    Demonstrate mastery of software applications and technology currently used in marketing.28.01

  • 2

    Identify the use of virtual means of communication.28.02

  • 3

    Demonstrate the use of electronic media and information networks in marketing.28.03

Apply a career plan to marketing – the student will be able to:29.0

  • 1

    Develop a plan for pursuing a specific career in marketing (e.g. training and educational requirements, required skills and abilities, steps for reaching career goals in the chosen career, etc.).29.01

  • 2

    Identify competencies required for career-sustaining and mid-level management positions in a chosen marketing field.29.02

  • 3

    Demonstrate specific technology applications related to the student’s marketing career plan.29.03

  • 4

    Develop forms of documentation for inclusion in a marketing career portfolio (e.g. resume, coursework samples, etc.).29.04

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Marketing, Management and Entrepreneurial Principles

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