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K–12 Standards

Marketing Applications (2022)

Other Florida CTE sets

Select a marketing industry for career planning – the student will be able to:07.0

  • 1

    Identify current employment opportunities in marketing-related fields.07.01

  • 2

    Identify sources of information for career planning.07.02

  • 3

    Conduct in-depth career research including requirements for entry and advancement, career ladders and opportunities related to the career field.07.03

  • 4

    Explain the duties, responsibilities, required skills and knowledge for a particular career in the marketing industry.07.04

  • 5

    Identify the advantages and disadvantages of a particular career in marketing.07.05

  • 6

    Complete self-assessments and an analysis of lifestyle goals and career aspirations.07.06

  • 7

    Develop an individualized education and career plan related to a major marketing field, including the development of a resume.07.07

  • 8

    Write a job description for a selected marketing occupation.07.08

Demonstrate applications of channel management (distribution) for the selected marketing industry – the student will be able to:08.0

  • 1

    Explain the concepts and processes needed to move, store, locate and/or transfer ownership of goods and services.08.01

  • 2

    Explain the concepts of physical channel management (distribution) and transportation systems related to the industry.08.02

  • 3

    Develop appropriate plans utilizing channel management for the specific industry.08.03

  • 4

    Explain the relationship between customer service and distribution.08.04

  • 5

    Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.08.05

Explain the concepts of financing for the selected marketing industry – the student will be able to:09.0

  • 1

    Explain the financial concepts used in making business decisions.09.01

  • 2

    Explain the concept of financial administration.09.02

  • 3

    Explain the difference between income (credit) and expense (debit).09.03

  • 4

    Identify various types of credit policies and procedures.09.04

  • 5

    Explain the purposes and importance of credit.09.05

  • 6

    Identify the positive and negative impacts of using credit in marketing situations and understand the regulations affecting credit. (Optional)09.06

  • 7

    Compare and contrast the use of different credit applications, types of credit accounts and the differences between debit and credit cards.09.07

  • 8

    Analyze industry concepts of price, profit, competition and productivity.09.08

Demonstrate product/service planning for the selected marketing industry – the student will be able to:10.0

  • 1

    Explain the steps involved in decision-making (e.g. assessment, planning, implementation design, evaluation, etc.).10.01

  • 2

    Explain the concepts and processes needed to obtain, develop, maintain and improve a product or service mix in response to market opportunities.10.02

  • 3

    Explain product and service quality as applicable to grades and industry standards.10.03

  • 4

    Discuss product-liability risks.10.04

  • 5

    Explain warranties and guarantees.10.05

  • 6

    Develop a product/service plan.10.06

  • 7

    Describe factors used by marketers to position products/business.10.07

  • 8

    Identify the stages and impact of product life cycle.10.08

Demonstrate marketing information management for the selected marketing industry – the student will be able to:11.0

  • 1

    Explain the concepts and processes needed to obtain, develop, maintain and improve a product or service mix in response to market opportunities.11.01

  • 2

    Explain the process of marketing information management.11.02

  • 3

    Explain the nature and scope of marketing operations.11.03

  • 4

    Demonstrate knowledge of inventory control systems and shipping and receiving procedures.11.04

  • 5

    Identify procedures for the use of marketing information management to gather and manage information.11.05

Demonstrate pricing applications for the selected marketing industry – the student will be able to:12.0

  • 1

    Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.12.01

  • 2

    Explain pricing objectives, policies and strategies.12.02

  • 3

    Explain price-marking techniques.12.03

  • 4

    Explain procedures for changing prices.12.04

  • 5

    Demonstrate decision-making skills required for determining pricing relative to the competition.12.05

  • 6

    Demonstrate problem-solving skills required when considering profit and price.12.06

Demonstrate promotion applications for the selected marketing industry – the student will be able to:13.0

  • 1

    Explain the concepts and strategies needed to communicate information about products, services, branding and/or ideas to achieve a desired outcome.13.01

  • 2

    Identify types of promotion used in the industry.13.02

  • 3

    Discuss the importance of advertising media and the role of digital and social media in advertising.13.03

  • 4

    Explain the purposes and elements of advertising and display.13.04

  • 5

    Use advertising guidelines and/or regulations to design appropriate media sample ads (e.g. print, radio, television, electronic media, etc.).13.05

  • 6

    Use design principles to prepare such merchandise/service displays (e.g. windows, endcaps, kiosks, point of sale activity, etc.).13.06

  • 7

    Write a promotional message to appeal to a target market.13.07

  • 8

    Develop a sales promotion plan for a marketing organization.13.08

  • 9

    Demonstrate public relations techniques as used in the marketing industry13.09

  • 10

    Evaluate effective website designs.13.10

Demonstrate purchasing applications for the selected marketing industry – the student will be able to:14.0

  • 1

    Explain different types of purchasing situations.14.01

  • 2

    Demonstrate techniques used to obtain the best terms when negotiating a purchase.14.02

Demonstrate applications of safety and risk management for the selected marketing industry – the student will be able to:15.0

  • 1

    Explain the nature and scope of risk management.15.01

  • 2

    Identify various types of business risks.15.02

  • 3

    Describe ways businesses can manage risks, including purchasing insurance.15.03

Demonstrate selling techniques within the selected marketing industry – the student will be able to:16.0

  • 1

    Explain the purpose and goal of the selling function and how it relates to the marketing concept.16.01

  • 2

    Explain the steps in a sale and how to handle objections.16.02

  • 3

    Create a sales presentation using presentation/media software.16.03

Demonstrate an understanding of entrepreneurship – the student will be able to:17.0

  • 1

    Define entrepreneurship.17.01

  • 2

    Identify, explain, compare and contrast the different types of business ownership (e.g. sole-proprietorship, partnership, corporation, franchise, licensing, etc.).17.02

  • 3

    Discuss the role of the entrepreneur/ small business in the domestic and global economy.17.03

  • 4

    Discuss entrepreneurship as a career choice (e.g. characteristics, aptitudes, skills necessary to be a successful entrepreneur, etc.).17.04

  • 5

    Discuss the four parts of a business (i.e. production, finance, marketing and customer service).17.05

  • 6

    Analyze current entrepreneurial trends in the marketplace.17.06

  • 7

    Discuss the importance of ethics and social responsibility in business.17.07

  • 8

    Identify the strategies and methods for generating a business plan (e.g. business model canvas, boiler plate, etc.).17.08

  • 9

    Identify the types and sources of government regulations and taxation that may affect a business.17.09

  • 10

    Describe the advantages and risks of entrepreneurship.17.10

Identify the uses of technology in marketing – the student will be able to:18.0

  • 1

    Explain the importance and uses of technology within the realm of marketing.18.01

  • 2

    Utilize application software (e.g. word processing, spreadsheets, presentation/media software, etc.) to create career/industryrelated materials.18.02

  • 3

    Identify technology appropriate for marketing functions and practices related to a selected marketing career field.18.03

  • 4

    Select and use a variety of technology (e.g. electronic media, information services, desktop-publishing software programs, etc.) to create, revise and verify marketing media.18.04

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Marketing, Management and Entrepreneurial Principles

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