Common Planner
K–12 Standards

Advanced Advertising and Graphic Design: Grades 11, 12

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Peer Teaching

  • 1.1

    Define and apply terms

    1. 1.

      Use industry terms appropriately in context1.1.1

  • 1.2

    Demonstration of ethical approaches in Advanced Advertising and Graphic Design

    1. 1.

      Apply ethics in daily activities1.2.1

  • 1.3

    Explain the duties of leadership positions

    1. 1.

      Perform the duties of leadership positions1.3.1

Independent Projects

  • 2.1

    Define terms

    1. 1.

      Use industry terms appropriately in context2.1.1

  • 2.2

    Identify the design process and skills necessary for creating a project

    1. 1.

      Apply proper research techniques and brainstorming2.2.1

    2. 2.

      Produce thumbnail sketches2.2.2

    3. 3.

      Produce a rough draft/sketch2.2.3

    4. 4.

      Collect components necessary for production (copy, artwork, photographs,2.2.4

    5. 5.

      Develop and analyze a digital proof for review2.2.5

    6. 6.

      Produce and evaluate final product2.2.6

Portfolio

  • 3.1

    Define terms

    1. 1.

      Apply industry terms appropriately in context3.1.1

  • 3.2

    Demonstrate use of evaluation techniques for selection of portfolio pieces

    1. 1.

      Determine selections for portfolios3.2.1

    2. 2.

      Evaluate all aspects of selected work3.2.2

  • 3.3

    Produce completed portfolios

    1. 1.

      Demonstrate knowledge of appropriate publishing formats (CD and DVD) for digital portfolios3.3.1

    2. 2.

      Develop a physical portfolio3.3.2

    3. 3.

      Evaluate and assess digital and physical portfolios3.3.3

    4. 4.

      Present and exhibit professional portfolios for viewing by prospective employers and institutions for higher learning3.3.4

Workplace Skills Development

  • 4.1

    Define Terms

    1. 1.

      Apply terms appropriately in context4.1.1

  • 4.2

    Identify interpersonal skills essential to workplace success

    1. 1.

      Generalize how timeliness and attendance relate to workplace success4.2.1

    2. 2.

      Discuss how appropriate dress and personal cleanliness relate to workplace success4.2.2

    3. 3.

      Explain how maintaining workplace cleanliness is important to workplace success4.2.3

    4. 4.

      Demonstrate appropriate work ethics4.2.4

    5. 5.

      Evaluate communication, leadership, and teamwork skills essential to workplace success4.2.5

    6. 6.

      Demonstrate the ability to work effectively as part of team4.2.6

  • 4.3

    Explore career opportunities in the advertising and graphic design industry

    1. 1.

      Research various careers in the advertising and graphic design industry4.3.1

    2. 2.

      Discuss the skills, education, and abilities required in the advertising and graphic design industry4.3.2

    3. 3.

      Research the expected growth and potential income of careers in the advertising and graphic design industry4.3.3

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
When were these standards adopted?
2007
Where can I read the official document?
Advanced Advertising and Graphic Design

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