Common Planner
K–12 Standards

Introduction to Marketing: Grades 9, 10

Other Arkansas CTE sets

Discovering the Importance of Marketing

  • 1.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions1.1.1

  • 1.2

    Explain the importance of marketing

    1. 1.

      Compare effective and ineffective marketing1.2.1

  • 1.3

    Explain business ethics

    1. 1.

      Analyze ethical issues in marketing1.3.1

  • 1.4

    Identify the benefits of marketing

  • 1.5

    Distinguish between goods and services

  • 1.6

    Explain the functions involved in marketing

    1. 1.

      Compare and contrast the marketing functions1.6.1

  • 1.7

    Explore the roles of technology and the Internet in marketing

    1. 1.

      Understand the roles of technology and the Internet in marketing1.7.1

Exploring the Benefits of DECA Membership

  • 2.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions2.1.1

  • 2.2

    Explain benefits of DECA membership

    1. 1.

      Access state and national DECA Web sites2.2.1

  • 2.3

    Explain leadership

    1. 1.

      Compare effective and ineffective leaders2.3.1

  • 2.4

    List leadership opportunities for DECA members

    1. 1.

      Differentiate among the various leadership opportunities offered by DECA membership2.4.1

  • 2.5

    Explain DECA's competency-based competition

    1. 1.

      Participate in a mock DECA competition2.5.1

  • 2.6

    List the different types of DECA competition

    1. 1.

      Compare and contrast DECA's individual events, team events, chapter events, written events, and entrepreneurship events2.6.1

  • 2.7

    Explain state and international DECA competition

    1. 1.

      Discuss the requirements for state and national DECA competition2.7.1

An Introduction to Marketing

  • 3.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions3.1.1

  • 3.2

    Explain the importance of the marketing concept

    1. 1.

      Apply the marketing concept to a new product idea3.2.1

  • 3.3

    List the elements of the marketing mix

    1. 1.

      Develop a marketing mix for a product3.3.1

  • 3.4

    Distinguish between mass marketing and market segmentation

    1. 1.

      Develop a mass marketing strategy3.4.1

    2. 2.

      Develop a segmented marketing strategy3.4.2

  • 3.5

    List ways that markets can be segmented

    1. 1.

      Differentiate among the types of market segmentation3.5.1

  • 3.6

    Discuss current marketing trends

    1. 1.

      Analyze marketing trends3.6.1

Special Skills Needed for Marketing Careers

  • 4.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions4.1.1

  • 4.2

    Identify current employment opportunities in marketing

    1. 1.

      Analyze current employment opportunities4.2.1

  • 4.3

    Identify current employment trends and demands in marketing

    1. 1.

      Analyze trends in marketing employment4.3.1

  • 4.4

    List the benefits of a personal inventory assessment

    1. 1.

      Complete a personal inventory assessment4.4.1

  • 4.5

    Identify a personal career goal

    1. 1.

      Assess qualifications for a personal career goal4.5.1

  • 4.6

    List personal needs and wants

    1. 1.

      Match personal needs and wants with qualifications for a personal career goal4.6.1

  • 4.7

    Explain the educational requirements of marketing

    1. 1.

      Summarize the educational requirements for marketing careers4.7.1

  • 4.8

    List career research resources

    1. 1.

      Compare career resources4.8.1

  • 4.9

    Identify short-term and long-term goals

    1. 1.

      Coordinate short-term goals with long-term goals4.9.1

  • 4.10

    Distinguish among planning goals, specific goals, and realistic goals

    1. 1.

      Evaluate planning goals, specific goals, and realistic goals4.10.1

  • 4.11

    Develop a plan to reach your career goals

    1. 1.

      Diagram the steps for reaching your career goals4.11.1

Your Future in Marketing

  • 5.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions5.1.1

  • 5.2

    Explain the importance of a resume

    1. 1.

      Prepare a resume5.2.1

  • 5.3

    Explain the purpose of a cover letter

    1. 1.

      Compose a cover letter5.3.1

  • 5.4

    Explain the purpose of a letter of inquiry

    1. 1.

      Compose a letter of inquiry5.4.1

  • 5.5

    Identify employment leads from a variety of sources

    1. 1.

      Complete a traditional employment application form5.5.1

    2. 2.

      Complete an online employment application form5.5.2

  • 5.6

    Identify the standards of appearance and behavior

    1. 1.

      Model appropriate standards of appearance for an employment interview5.6.1

  • 5.7

    Explain the importance of nonverbal communication in the employment interview

    1. 1.

      Demonstrate appropriate body language for an employment interview5.7.1

  • 5.8

    Explain the importance of the employment interview

    1. 1.

      Participate in mock employment interviews5.8.1

  • 5.9

    Explain follow-up procedures

    1. 1.

      Compose a follow-up letter5.9.1

  • 5.10

    Discuss employment compensation

    1. 1.

      Calculate different methods of employment compensation5.10.1

  • 5.11

    Identify laws and regulations affecting employment

    1. 1.

      Create a chart of laws and regulations affecting employment5.11.1

Frequently asked questions

What grade levels do these standards cover?
Grade 9 and Grade 10
When were these standards adopted?
2010
Where can I read the official document?
Introduction to Marketing

Keep exploring

Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

More Arkansas CTE sets

CTE