Common Planner
K–12 Standards

Introduction to Travel and Tourism: Grades 10, 11, 12

Other Arkansas CTE sets

Going Places: An Overview of the Travel Industry

  • 1.1

    Define terminology

    1. 1.

      Prepare a list of travel terms and explain the two major kinds of travel that exist1.1.1

    2. 2.

      Write a true statement about each term1.1.2

  • 1.2

    Discuss major segments of the travel industry

    1. 1.

      List at least ten sectors of the travel industry1.2.1

    2. 2.

      Write a sentence to describe each1.2.2

  • 1.3

    Describe how travel is typically sold

    1. 1.

      Describe how travel product sales typically flow from supplier to consumers1.3.1

    2. 2.

      Visit a travel agency or have an agent present to the class a flow chart on suppliers and consumers1.3.2

  • 1.4

    Discuss the different kinds of consumers and what satisfies their travel needs

    1. 1.

      Explain what Dependables, Venturers, and Centrics are and what types of travel each favors1.4.1

The Air Transportation Industry

  • 2.1

    Define terminology

    1. 1.

      Define, discuss, compare and contrast airline terms2.1.1

    2. 2.

      Create a study guide list containing airline terminology2.1.2

  • 2.2

    Discuss types of aircraft used in commercial aviation

    1. 1.

      Research textbooks and web sites for examples of various types of aircraft used in commercial aviation starting with the early years of aviation and progressing to the current year2.2.1

    2. 2.

      Create a time line with pictures of the various planes2.2.2

    3. 3.

      If possible bring model planes from home for display2.2.3

    4. 4.

      Create an imaginary airplane on the floor using strips of paper and chairs then discuss size, types of flights, seat room, pitch and classes of service2.2.4

    5. 5.

      Assign a pilot, sky cap, flight attendants, and other typical jobs to work with passengers as they board the plane2.2.5

  • 2.3

    Discuss what government agencies control aviation

    1. 1.

      Discuss the need for government agencies with a visiting licensed pilot, aviation instructor, air traffic controller, or a member of the Federal Aviation Administration (FAA), Air Transport Association (ATA), or International Air Transport Association (IATA)2.3.1

  • 2.4

    Discuss airport hubs and spokes along with their codes

    1. 1.

      Research Major Airlines on the Internet and determine how they have established a Hub and Spoke System2.4.1

    2. 2.

      Create a hub and spoke diagram using airline/city codes to show the domestic hub and the outlying cities serviced by the system2.4.2

  • 2.5

    Explain what to expect at an airport

    1. 1.

      Interview someone who does a lot of traveling using the air transportation having them explain what process they go through to board a plane, and any changes since 9/112.5.1

    2. 2.

      Visit a local airport or interview an airport employee to experience the different aspects and problems you might face before you board the plane2.5.2

The Hospitality Industry

  • 3.1

    Define terminology

    1. 1.

      Define, discuss, compare and contrast terms of the lodging industry3.1.1

    2. 2.

      Compose a fictional story using 10 terms from the unit in ten minutes3.1.2

  • 3.2

    Discuss types of lodging properties

    1. 1.

      Visit a lodging property as a group, on your own, or on the Internet to identify the property as one of the major types of hotels3.2.1

    2. 2.

      Write a short report or create a computer presentation on the property you visited3.2.2

  • 3.3

    Discuss the cost of lodging

    1. 1.

      List 10 factors that affect the cost of a room3.3.1

    2. 2.

      Research the Internet for 10 different properties and develop a chart showing their different rates based on the factors affecting the cost of a room3.3.2

  • 3.4

    Discuss how lodging is sold

    1. 1.

      Visit a hotel/motel or have a member of hotel management visit the class to explain how lodging is sold3.4.1

    2. 2.

      Research newspapers, magazines, travel agency letters or tv ads for hotel/motel advertisements; clip or video tape ads and present your findings to the class.3.4.2

    3. 3.

      Visit a local travel agent or have one visit the classroom and discuss how lodging is sold in bulk3.4.3

  • 3.5

    Discuss how the food service industry relates to hospitality, travel, and tourism

    1. 1.

      Visit a local restaurant or have a member of management visit the class and discuss how food service relates to hospitality, travel and tourism3.5.1

The Travel Agency Industry

  • 4.1

    Define terminology

    1. 1.

      Discuss, compare, and contrast terms of the travel agency4.1.1

  • 4.2

    Explain why consumers use travel agents

    1. 1.

      Discuss and list at least five reasons why people decide to use travel agents to plan their trips4.2.1

  • 4.3

    Describe the different kinds of travel agencies

    1. 1.

      Visit a travel agency or have an agent visit the class to help identify four kinds of travel agents4.3.1

    2. 2.

      Research "Travel agency" on the Internet then list basic similarities of several sites and discuss how the Internet may help or hinder the sales of an agency4.3.2

  • 4.4

    Discuss skills agents need to deal with mostly leisure customers or primarily with business travelers

    1. 1.

      Categorize and chart various agent tasks and skills needed for Corporate Agents and Leisure Agent4.4.1

    2. 2.

      Using teams, create several mock leisure travel agencies with several types of vacation packages to sell at different price ranges, produce brochures for the products, multimedia presentations to show customers, sales pitch, and then have other individuals shop for tour packages; use play money to purchase one or more of the tours4.4.2

  • 4.5

    List information sources for agents

    1. 1.

      Discuss resources travel agents use to obtain information4.5.1

The Tour Industry

  • 5.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions5.1.1

  • 5.2

    List the kinds of tours

    1. 1.

      Research several web sites for tour companies5.2.1

    2. 2.

      Compare and contrast the kinds of tours by writing a true statement about each5.2.2

  • 5.3

    Discuss the demand for tour managers

    1. 1.

      Write a short paragraph explaining why tour managers are in demand5.3.1

  • 5.4

    Discuss what motivates people to take a tour

    1. 1.

      Describe what motivates people to take tours5.4.1

    2. 2.

      Visit a travel agency or have an agent, a tour guide or an experienced traveler that has taken several tours, present to the class reasons people take tours5.4.2

  • 5.5

    Explain how tours are priced and sold

    1. 1.

      List three factors in determining how a tour is priced5.5.1

    2. 2.

      Research tour prices on the Internet and then develop a chart with pictures to show the different prices of some of the most popular tours by motor coach, train, cruise, car, or air5.5.2

The Cruise Industry

  • 6.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions6.1.1

  • 6.2

    Discuss why people go on cruises

    1. 1.

      List five reasons why people go on a cruise6.2.1

    2. 2.

      Search the state newspaper for advertisements of available cruises; clip, display, discuss6.2.2

  • 6.3

    Describe the different types of cruise lines and ships

    1. 1.

      Profile cruise lines by researching different cruise line web sites6.3.1

    2. 2.

      Write two or three sentences that summarize what kind of cruise lines you found6.3.2

  • 6.4

    Describe what a cruise experience is like

    1. 1.

      Interview someone who has taken a cruise6.4.1

    2. 2.

      Take a cruise to Cancun, Mexico or preview a cruise video6.4.2

  • 6.5

    Explain how cruises are priced and sold

    1. 1.

      List three places where tours are sold6.5.1

    2. 2.

      Discuss factors which determine how a tour is priced6.5.2

  • 6.6

    Discuss careers in the cruise industry

    1. 1.

      Research career opportunities in the cruise industry6.6.1

    2. 2.

      List examples of jobs available in the cruise industry with a short job description6.6.2

Other Segments of the Travel Industry

  • 7.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions7.1.1

  • 7.2

    Discuss the car rental business

    1. 1.

      Explain the motives behind car rental7.2.1

    2. 2.

      Visit a car rental business or interview a car rental agent to discuss the business7.2.2

    3. 3.

      Research car rental companies on the Internet and create a poster, brochure or flyer to advertise the company and different rates for different types of cars7.2.3

  • 7.3

    Discuss rail travel

    1. 1.

      Explain the motives behind rail travel7.3.1

    2. 2.

      Visit a train station or have an employee of the train industry visit the class or research train travel on the Internet to explain the kinds of rail travel in North America and around the world; discuss how train travel differs in foreign countries and the U.S.7.3.2

    3. 3.

      List potential careers in rail travel and discuss their job requirements, education level and salaries7.3.3

  • 7.4

    Discuss Destination Marketing Organizations and other suppliers

    1. 1.

      Introduce DMOs with other suppliers and explain the need for the organizations7.4.1

Geography of Travel

  • 8.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions8.1.1

    2. 2.

      Write a true statement about each term8.1.2

  • 8.2

    Explain the major segments of map reading and the globe

    1. 1.

      View several types of world maps and then view several types of globes8.2.1

    2. 2.

      Label a world map with major segments such as equator, latitude and longitude lines, International Date line, Prime Meridian, Hemispheres, etc.8.2.2

    3. 3.

      Explain the straight-line concept then demonstrate how it does not work on world travel to the east and west, because the world is a sphere, by using a string and a globe to show shorter distances of flight around the globe8.2.3

    4. 4.

      Have an Agri teacher, local woodsman or surveyor explain and demonstrate Global Positioning System and how it is used in the travel industry or applied to the mapping process8.2.4

  • 8.3

    Explain world time

    1. 1.

      Explain the basic 24 world time zones and the effect of easterly and westerly travel8.3.1

    2. 2.

      Locate the International Date Line and the Greenwich Meridian an a map; explain the date changes for eastbound and westbound travelers when they cross the date line8.3.2

    3. 3.

      On the Internet, research time zones around the world and calculate the time differences between 3 to 5 pairs of cities such as New York and London, or LA and Hong Kong and chart the differences8.3.3

  • 8.4

    Discuss landforms and bodies of water

    1. 1.

      List and discuss the 7 main continents of the world and major land forms in each8.4.1

    2. 2.

      Using a copy of a world map, label the 7 main continents and the major oceans and seas around them8.4.2

Frequently asked questions

What grade levels do these standards cover?
Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2004
Where can I read the official document?
Introduction to Travel and Tourism

Keep exploring

Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

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