Common Planner
K–12 Standards

Marketing: Grades 11, 12

Other Arkansas CTE sets

Introduction to DECA Student Organization

  • 1.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions1.1.1

  • 1.2

    Explain the benefits of DECA

    1. 1.

      View the annual national DECA membership promotional/recruitment video1.2.1

  • 1.3

    Understand the organizational structure of the DECA student organization (CTSO)

    1. 1.

      List the levels of DECA from local chapter through international1.3.1

  • 1.4

    List the different types of DECA competitions

    1. 1.

      Compare all written events including performance indicators1.4.1

    2. 2.

      Compare all online events including performance indicators and requirements1.4.2

    3. 3.

      Differentiate between individual and team events1.4.3

Marketing Foundations

  • 2.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions2.1.1

  • 2.2

    Discuss the scope and importance of marketing

    1. 1.

      Examine the types of organizations that use marketing2.2.1

    2. 2.

      Show the impact of marketing on employment and the economy2.2.2

  • 2.3

    List the 4 elements of the marketing mix (P's of marketing)

    1. 1.

      Identify and provide examples of the 4 elements of the marketing mix (P's of marketing)<ul><li>Product</li><li>Price</li><li>Place</li><li>Promotion</li></ul>2.3.1

  • 2.4

    Define the marketing concept Knowledge

    1. 1.

      Explain the importance of the marketing concept2.4.1

Social Responsibility and Ethics

  • 3.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions3.1.1

  • 3.2

    Explain social responsibility as it applies to Marketing and Business

    1. 1.

      Provide examples of socially responsible behavior3.2.1

  • 3.3

    Explain the purpose of a code of ethics

    1. 1.

      Compare existing codes of ethics3.3.1

  • 3.4

    Discuss consumerism

    1. 1.

      Provide examples of consumerism in action3.4.1

Economics Foundation

  • 4.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions4.1.1

  • 4.2

    Identify the basic factors/economic resources of production

    1. 1.

      Differentiate between the basic factors of production<ul><li>Land/Natural</li><li>Labor/Human</li><li>Capital</li><li>Entrepreneurship</li></ul>4.2.1

  • 4.3

    List the four types of economic utilities

    1. 1.

      Differentiate between the four types of economic utilities<ul><li>Form</li><li>Time</li><li>Place</li><li>Possession</li></ul>4.3.1

  • 4.4

    Explain the concept of scarcity

    1. 1.

      Discuss the concept of scarcity4.4.1

  • 4.5

    Identify the economic systems

    1. 1.

      Compare the economic systems<ul><li>Private/Free Enterprise/Capitalism/Market Economy</li><li>Command/Controlled Economy</li><li>Mixed Economy</li></ul>4.5.1

  • 4.6

    Discuss supply and demand

    1. 1.

      Identify factors that affect supply and its relationship to demand<ul><li>Surplus</li><li>Shortage</li><li>Equilibrium</li></ul>4.6.1

    2. 2.

      Interpret and prepare charts and diagrams related to supply and demand curves4.6.2

  • 4.7

    Explain the elasticity of demand

    1. 1.

      Differentiate between products that have elastic and inelastic demand4.7.1

  • 4.8

    Discuss economic measurements

    1. 1.

      Differentiate between GDP, Productivity Inflation, Consumer Price Index and Unemployment Rate4.8.1

  • 4.9

    Explain the business cycle

    1. 1.

      Create a graph showing the phases of the business cycle<ul><li>Prosperity/Expansion</li><li>Recession</li><li>Depression/Trough</li><li>Recovery</li></ul>4.9.1

  • 4.10

    Discuss government involvement in Global Trade Knowledge

    1. 1.

      Interpret a table on balance of trade illustrating exports and imports4.10.1

    2. 2.

      Differentiate between different types of trade barriers<ul><li>Tariffs</li><li>Quotas</li><li>Embargos</li></ul>4.10.2

Consumer Behavior and Competition

  • 5.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions5.1.1

  • 5.2

    Discuss the importance of understanding consumer behavior

    1. 1.

      Differentiate between needs and wants5.2.1

  • 5.3

    Discuss buyer motivation

    1. 1.

      Provide examples of rational and emotional buying motives5.3.1

  • 5.4

    Discuss competition

    1. 1.

      Articulate the benefits of competition5.4.1

    2. 2.

      Distinguish between price and non-price competition5.4.2

    3. 3.

      Explain the characteristics of a monopoly5.4.3

  • 5.5

    Explain how markets can be segmented

    1. 1.

      Create a booklet that depicts products that are segmented by:<ul><li>Demographics</li><li>Psychographics</li></ul>5.5.1

  • 5.6

    Distinguish between mass marketing and market segmentation

    1. 1.

      Provide examples of products that use either mass marketing or market segmentation strategies5.6.1

Product Management

  • 6.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions6.1.1

  • 6.2

    Recognize characteristics unique to goods and services

    1. 1.

      Classify products as goods or services6.2.1

    2. 2.

      Classify products as industrial or consumer6.2.2

  • 6.3

    Discuss branding of products

    1. 1.

      Classify brands as private or national6.3.1

    2. 2.

      Compare branding strategies<ul><li>Co-branding</li><li>Mixed Branding</li><li>Brand extension</li><li>Brand Licensing</li></ul>6.3.2

  • 6.4

    Name stages of product life cycle

    1. 1.

      Diagram stages of product life cycle<ul><li>Introduction</li><li>Growth</li><li>Maturity</li><li>Decline</li></ul>6.4.1

  • 6.5

    List principle functions of product packaging

    1. 1.

      Evaluate product packaging6.5.1

Pricing Strategies

  • 7.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions7.1.1

  • 7.2

    Recognize the importance of product price

    1. 1.

      Compare pricing objectives; maximize profits, increase market share and maintain an image7.2.1

  • 7.3

    Describe common pricing strategies

    1. 1.

      Identify examples of price skimming strategies, penetration pricing and flexible pricing7.3.1

  • 7.4

    Determine the selling price of a product

    1. 1.

      Calculate mark-up, mark-down, sales tax, discounts7.4.1

Promotion: Communication & Selling

  • 8.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions8.1.1

  • 8.2

    Explain the communication process and its elements

    1. 1.

      Illustrate the elements of the communication process<ul><li>Sender</li><li>Message</li><li>Encoding</li><li>Receiver</li><li>Decoding</li><li>Noise/Barriers</li><li>Feedback</li><li>Channel</li></ul>8.2.1

  • 8.3

    Discuss the marketing mix element of promotion

    1. 1.

      Determine the goals of promotion: inform, persuade, remind8.3.1

    2. 2.

      Classify promotional mix elements as advertising, personal selling, sales promotion, public relations8.3.2

  • 8.4

    Describe the steps in the personal selling process

    1. 1.

      Demonstrate the personal selling process8.4.1

  • 8.5

    Examine product features for potential customer benefits

    1. 1.

      Translate product features into customer benefits8.5.1

  • 8.6

    Compare types of customer decision making

    1. 1.

      Explain how consumers use the three types of decision making: routine, limited, extensive8.6.1

Promotion: Advertising, Public Relations, Sales Promotion

  • 9.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions9.1.1

  • 9.2

    Identify various advertising media

    1. 1.

      Compare and evaluate advertising media<ul><li>print</li><li>broadcast</li><li>online/Internet</li><li>specialty</li></ul>9.2.1

    2. 2.

      Compare Advertising media rates9.2.2

  • 9.3

    List parts of a print advertisement

    1. 1.

      Create and label parts of a print advertisement<ul><li>copy</li><li>illustration</li><li>signature/logo</li><li>headline</li><li>slogan</li></ul>9.3.1

  • 9.4

    Discuss public relations

    1. 1.

      Compare and contrast public relations and publicity9.4.1

  • 9.5

    Discuss sales promotion activities

    1. 1.

      Compare and contrast advantages and disadvantages of sales promotion9.5.1

Channel Management

  • 10.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions10.1.1

  • 10.2

    Discuss the marketing mix element of distribution (place)

    1. 1.

      Determine distribution channel for products10.2.1

  • 10.3

    Discuss types of channel members

    1. 1.

      Determine the roles of each channel member/intermediary<ul><li>wholesaler</li></ul>10.3.1

  • 10.4

    Discuss transportation systems of physical distribution

    1. 1.

      Examine factors for selecting transportation methods (railroad, truck, air, waterways, pipelines)10.4.1

  • 10.5

    Identify types of inventory management systems

    1. 10.5.1

      Evaluate the different types of inventory systems<ul><li>Just-in-time</li><li>perpetual</li><li>physical</li></ul>

  • 10.6

    Discuss buying and purchasing by businesses and organizations

    1. 1.

      Compare documents related to buying and purchasing<ul><li>purchase order</li><li>invoice</li><li>receiving record</li></ul>10.6.1

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
When were these standards adopted?
2009
Where can I read the official document?
Marketing

Keep exploring

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