Arts, A/V Technology, and Communications: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators

Other Oregon CTE sets

• Architecture and Construction
• Arts, Information and Communication: Design
• Arts, Information and Communication: Photography
• Business Management and Administration: Administrative Support Focus Area Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Business Information Management Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Employability Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: General Management Focus Area Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Human Resources Management Focus Area Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Operations Management Focus Area Knowledge and Skill Statements with Suggested Performance Indicators
• Finance Cluster
• Health Sciences
• Health Sciences: Biotechnology Research & Development Focus Area
• Health Sciences: Diagnostics Focus Area
• Health Sciences: Health Informatics Focus Area
• Health Sciences: Support Services Focus Area
• Health Sciences: Therapeutic Services Focus Area
• Hospitality, Tourism, and Recreation: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators
• Hospitality, Tourism, and Recreation: Employability Knowledge and Skill Statements with Suggested Performance Indicators
• Human Services
• Human Services: Consumer Services Focus Area
• Human Services: Counseling & Mental Health Services Focus Area
• Human Services: Early Childhood Development & Services Focus Area
• Human Services: Family & Community Services Focus Area
• Human Services: Personal Care Services Focus Area
• Manufacturing: Machining
• Manufacturing: Welding
• Marketing: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators
• Marketing: Employability Knowledge and Skill Statements with Suggested Performance Indicators
• Marketing: Marketing Management Knowledge and Skill Statements with Suggested Performance Indicators
• Marketing: Professional Sales Knowledge and Skill Statements with Suggested Performance Indicators
• Arts, A/V Technology, and Communications: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators
• Fine Arts and Performing Arts: Knowledge and Skill Statements with Suggested Performance Indicators
• Journalism and Broadcasting: Knowledge and Skill Statements with Suggested Performance Indicators

Analyze various careers and their job descriptions and the educational requirements and certifications to find entry-level employmentFA-DAAV02.A

Define and use industry standard terminology to communicate informationFA-DAAV02.B

Critique the production of and qualities of visual and multimedia worksFA-DAAV02.C

Describe the types and roles of organizations that work in the digital arts and graphic design fieldsFA-DAAV02.D

Define gig work and how independent contractors can interface with organizational teamsFA-DAAV02.E

Describe the design process, including critical phases of pre-production, production, and post-productionFA-DAAV03.A

Understand and apply the elements of design including space, line, color, shape, texture, form, and valueFA-DAAV03.A.B

Understand the principles of design including balance, unity, harmony, contrast, hierarchy, alignment, repetition, variety, emphasis, proportion, functionality, proximity, and color theoryFA-DAAV03.C

Understand and apply color symbolism, perception, and psychologyFA-DAAV03.D

Use the elements and principles of design to create designs using various materials, components, and techniques (e.g., manual and digital sketching)FA-DAAV03.E

Identify the anatomical components and qualities of type (e.g., x-height, ascenders, descenders, counters, etc.)FA-DAAV03.F

Apply effective use of negative space, composition, message structure, graphics, etc., to graphic workFA-DAAV04.A

Create graphic works utilizing grids and templatesFA-DAAV04.B

Demonstrate layout skills for print collateral (i.e., business cards, newspapers, packaging, etc.) and digital mediaFA-DAAV04.C

Explain the importance of consistency of design, usability, and core messagingFA-DAAV04.D

Analyze branding and organizational identity, its purpose and constituents, and create a visual that contains all the richness of the brandFA-DAAV04.E

Apply measurement tools and ratio analysis to image positioning in graphic works, and solve aspect ratio proportion measurement in video and animation developmentFA-DAAV04.F

Strategically utilize generative methods to formulate multiple ideas and increase the originality of approaches and designFA-DAAV04.G

Generate and refine multiple project ideas (through the use of thumbnails, roughs, mock-ups, wireframes, etc.), and create a storyboard or prototypeFA-DAAV05.A

Analyze differences and appropriate applications of vector-based and bitmap imagesFA-DAAV05.B

Use a variety of input devices to import photos, images, and other contentFA-DAAV05.C

Incorporate the use of image manipulation and illustration software into final productsFA-DAAV05.D

Apply nondestructive image editing techniques such as layering and maskingFA-DAAV05.E

Use different selection tools and techniques to manipulate images and practice in-camera composition and croppingFA-DAAV05.F

Use appropriate resolution, compression, and file formats for various media outputs including web, video, and print, and appropriate color modes in graphic works including but not limited to RGB and CMYKFA-DAAV05.G

Develop and apply a personal aesthetic in designing artistic ideas and production strategies, considering context and project constraintsFA-DAAV05.H

Synthesize information collected from communications with clients and other stakeholders to define a scope of work to meet customer needsFA-DAAV06.A

Identify the resources and budget to meet project requirementsFA-DAAV06.B

Describe project management and create a workflow for a project, including activities, timeline, critical milestones and deliverables, and potential risks and contingency plansFA-DAAV06.C

Recognize differences in how individuals organize, synthesize, and analyze informationFA-DAAV06.D

Produce functional and visual design specifications to create projectsFA-DAAV06.E

Analyze customer needs and provide software technical supportFA-DAAV06.F

Identify and perform product maintenance activitiesFA-DAAV06.G

Research laws governing copyright, intellectual property (including font usage, photography, illustration, audio, and video rights), and software licensingFA-DAAV07.A

Describe laws governing brand issues, trademark, and other proprietary rightsFA-DAAV07.B

Explain the ethical and le.g.al consequences of violating copyright, privacy, and data security lawsFA-DAAV07.C

Define fair use including authorships, rights of use for work and likeness, and credit lines and model fair use in production of graphic worksFA-DAAV07.D

Research and discuss censorship as it applies to the design industryFA-DAAV08.A

Explain the purpose of non-disclosure agreements (NDA), the types of requirements that may be included, and the expectations surrounding their useFA-DAAV08.B

Incorporate cultural sensitivity and diversity awareness into the design process, informed by an understanding of current digital issues surrounding representation and digital technologyFA-DAAV08.C

Explain what constitutes ethical behavior in various situations and settings, and incorporate ethical behaviors in graphic worksFA-DAAV08.D

Understand how design is impacted by needs, values, social patterns, and preferencesFA-DAAV09.A

Understand the basic principles of the environmental impact of a design projectFA-DAAV09.B

Evaluate and align sustainable design elements to add value to the projectFA-DAAV09.C

Apply design requirements to accommodate people with varying physical disabilitiesFA-DAAV09.D

Understand how implicit and explicit biases (e.g., classism, racism, sexism, homo/transphobia, antisemitism, Islamophobia, ableism, ageism) may impact project designFA-DAAV09.E

Apply knowledge of lighting requirements for a planned productionFA-DAAV10.A

Demonstrate knowledge of camera operations, video signals, and video formatsFA-DAAV10.B

Demonstrate the use of software used in film and video production and editingFA-DAAV10.C

Apply knowledge of basic editing to film, video, and multimedia productionFA-DAAV10.D

Demonstrate operation and maintenance of film and video systemsFA-DAAV10.E

Apply knowledge of control peripherals used for editing film, video, and multimedia productionFA-DAAV10.F

Apply art elements and design principles to work in various mediaFA-DAAV11.A

Create and refine a media artwork design idea (and/or digital storyboard) to convey a specific purpose or message for a particular audience or contextFA-DAAV11.B

Refine production processes integrating content and stylistic conventions in media arts production, demonstrating understanding of associated principles such as continuity and juxtapositionFA-DAAV11.C

Create 3D art using analog means to inform digital workFA-DAAV11.D

Use 3D software to create texture and explore the fundamentals of design in animation including posing, timing, key framing, interpolation, transformations, and renderingFA-DAAV11.E

Apply knowledge of media equipment for productions, including basic recording equipment, microphones, pick-up patterns equalizers, mixing consoles, and quality monitoring equipmentFA-DAAV12.A

Exhibit knowledge of analog and digital audio formatsFA-DAAV12.B

Demonstrate the techniques required for synchronization of audio and video, including multiple soundtracksFA-DAAV12.C

Exhibit how to write audio scripts for various types of programsFA-DAAV12.D

Understand and apply concepts of melody, harmony, texture, rhythm, form, and basic composition in audio arranging, composing and productionFA-DAAV13.A

Understand the basic functions and resources for editing media for expressive effectFA-DAAV13.B

Apply knowledge of basic editing to both linear and non-linear systemsFA-DAAV13.C

Apply knowledge of control peripherals used for editingFA-DAAV13.D

Demonstrate how to operate and troubleshoot wireless and cabled media systemsFA-DAAV13.E

Understand the importance of experiencing and studying a wide range of music, both live and recordedFA-DAAV13.F

Demonstrate knowledge of approaches and trends in photographyFA-DAAV14.A

Demonstrate knowledge of photographers who have made an impact on the shaping of mages that influenced history and culture, including photographers from historically marginalized groupsFA-DAAV14.B

Demonstrate knowledge of photography and its role in art movementsFA-DAAV14.C

Demonstrate knowledge of the changing technology in photographyFA-DAAV14.D

Understand and apply the theory of light, characteristics of light and optical principles, color temperature, and color relationshipsFA-DAAV15.A

Describe use of the elements of art (e.g., color, line, form, shape, space, texture, value), design, and composition in photographyFA-DAAV15.B

Demonstrate basic photographic techniques including center of interest, subject placement, perspective, and balanceFA-DAAV15.C

Understand and apply basic principles of shutter speed, aperture, metering, optics lighting and digital captureFA-DAAV15.D

Describe the fundamentals of professional software applications to produce digital images using computer softwareFA-DAAV15.E

Understand various options available to images including digital compression, color management, and output optionsFA-DAAV15.F

Develop confidence in experimentation with photographyFA-DAAV15.G

Demonstrate the use of still cameras, motion media equipment, and controlsFA-DAAV16.A

Produce a variety of digital images using computer softwareFA-DAAV16.B

Demonstrate knowledge of light sensitive material, photographic filters, and lensesFA-DAAV16.C

Demonstrate the use of lighting equipment and devicesFA-DAAV16.D

Demonstrate how to use image presentation software to manage images and create promotional piecesFA-DAAV16.E