Marketing: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators

Other Oregon CTE sets

• Architecture and Construction
• Arts, Information and Communication: Design
• Arts, Information and Communication: Photography
• Business Management and Administration: Administrative Support Focus Area Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Business Information Management Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Employability Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: General Management Focus Area Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Human Resources Management Focus Area Knowledge and Skill Statements with Suggested Performance Indicators
• Business Management and Administration: Operations Management Focus Area Knowledge and Skill Statements with Suggested Performance Indicators
• Finance Cluster
• Health Sciences
• Health Sciences: Biotechnology Research & Development Focus Area
• Health Sciences: Diagnostics Focus Area
• Health Sciences: Health Informatics Focus Area
• Health Sciences: Support Services Focus Area
• Health Sciences: Therapeutic Services Focus Area
• Hospitality, Tourism, and Recreation: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators
• Hospitality, Tourism, and Recreation: Employability Knowledge and Skill Statements with Suggested Performance Indicators
• Human Services
• Human Services: Consumer Services Focus Area
• Human Services: Counseling & Mental Health Services Focus Area
• Human Services: Early Childhood Development & Services Focus Area
• Human Services: Family & Community Services Focus Area
• Human Services: Personal Care Services Focus Area
• Manufacturing: Machining
• Manufacturing: Welding
• Marketing: Employability Knowledge and Skill Statements with Suggested Performance Indicators
• Marketing: Marketing Management Knowledge and Skill Statements with Suggested Performance Indicators
• Marketing: Professional Sales Knowledge and Skill Statements with Suggested Performance Indicators
• Arts, A/V Technology, and Communications: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators
• Arts, A/V Technology, and Communications: Career Cluster Knowledge and Skill Statements with Suggested Performance Indicators
• Fine Arts and Performing Arts: Knowledge and Skill Statements with Suggested Performance Indicators
• Journalism and Broadcasting: Knowledge and Skill Statements with Suggested Performance Indicators

Demonstrate understanding of responsibilities in marketing to demonstrate ethical/legal behaviorCC-MKG02.A

Explain the need for professional and ethical standardsCC-MKG02.B

Explain employment opportunities in marketingCC-MKG02.C

Describe career pathways in marketingCC-MKG02.D

Describe networking strategiesCC-MKG02.E

Acquire a foundational knowledge of product/service management to understand its nature and scope (e.g., explain the nature and scope of the product/service management function, the management of product/service profitability, the impact of product life cycles on marketing decisions, the use of technology in the product/service management function, and/or business ethics in product/service management)CC-MKG03.A

Explain product mix and product bundlingCC-MKG03.B

Generate product ideas to contribute to ongoing business success (e.g., identify product opportunities and ideas, implement techniques to generate a product idea)CC-MKG03.C

Position products/services to acquire desired business image (e.g., describe factors used by marketers to position products/services, explain the nature of product/service branding, describe the role of customer voice in branding)CC-MKG03.D

Demonstrate how to position company to acquire desired business image (e.g., describe corporate branding and factors used by businesses to position corporate brands, identify customer touch points)CC-MKG03.E

Explain and apply quality assurances to enhance product/service offerings (e.g., grades and standards, warranties and guarantees, consumer protection provisions of appropriate agencies)CC-MKG03.F

Acquire foundational knowledge of channel management to understand its role in marketing (e.g., explain the nature and scope of channel management, explain the nature of channels of distribution, describe the use of technology in the channel management function, explain legal considerations in channel management, describe ethical considerations in channel management)CC-MKG04.A

Explain how to manage channel activities to minimize costs and to determine distribution strategies (e.g., describe how to coordinate channel management with other marketing activities, explain the nature of channel-member and affinity partner relationships)CC-MKG04.B

Acquire foundational knowledge of marketing-information management to understand its nature and scope (e.g., describe the need for marketing data, identify data monitored for marketing decision making, explain the nature and scope of the marketing-information management function, explain the role of ethics in marketing-information management, describe the use of technology in the marketing-information management function, describe the regulation of marketing-information management)CC-MKG05.A

Explain the nature of marketing research and its problems/issuesCC-MKG05.B

Interpret marketing information to test hypotheses and/or to resolve issues (e.g., explain techniques for processing marketing data, monitor/measure customer “buzz,” explain the use of descriptive statistics in marketing decision making)CC-MKG05.C

Demonstrate understanding of data-collection methods to evaluate their appropriateness for the research problem/issue (e.g., describe data-collection methods [e.g., observations, mail, diaries, telephone, Internet, discussion groups, interviews, scanners, tracking tools], explain characteristics of effective datacollection instruments). Demonstrate understanding of marketing-research design considerations to evaluate their appropriateness for the research problem/issue (e.g., describe methods used to design marketing research studies [i.e., descriptive, exploratory, and causal], describe options businesses use to obtain marketing research data [i.e., primary and secondary research], discuss the nature of sampling plans [i.e., who, how many, how chosen])CC-MKG05.D

Evaluate marketing research procedures and findings to assess their credibility (e.g., identify sources of error in a research project, evaluate questionnaire design, assess appropriateness of marketing research for the problem/issue)CC-MKG05.E

Explain the concept of marketing strategiesCC-MKG06.A

Explain the concept of market and market identificationCC-MKG06.B

Employ marketing-information to plan marketing activities (e.g., explain the nature of marketing planning and plans and sales forecasts, explain the role of situation analysis)CC-MKG06.C

Explain the nature and scope of the pricing functionCC-MKG07.A

Explain factors affecting pricing decisionsCC-MKG07.B

Describe the role of business ethics in pricingCC-MKG07.C

Explain the use of technology in the pricing functionCC-MKG07.D

Explain legal considerations for pricingCC-MKG07.E

Acquire a foundational knowledge of promotion to understand its nature and scope (e.g., explain the role of promotion as a marketing function, explain the types of promotion, identify the elements of the promotional mix, describe the use of business ethics in promotion, describe the use of technology in the promotion function, describe the regulation of promotion)CC-MKG08.A

Explain promotional channels used to communicate with targeted audiences (e.g., types of advertising media, word-of-mouth channels used to communicate with targeted audiences, direct marketing channels, communications channels used in sales promotion, communications channels used in public-relations activities)CC-MKG08.B

Explain the components of advertisements and the importance of coordinating elements in advertisementsCC-MKG08.C

Demonstrate understanding of the use of public-relations activities to communicate with targeted audiences (e.g., identify types of public-relations activities, discuss internal and external audiences for public relations activities)CC-MKG08.D

Acquire a foundational knowledge of selling to understand its nature and scope (e.g., explain the nature and scope of the selling function, the role of customer service as a component of selling relationships, company selling policies, key factors in building a clientele, legal and ethical considerations in selling, the use of technology in the selling function) CC-MKG09.A

Analyze product knowledge to identify and communicate product features and benefits and to ensure appropriateness of product for the customer CC-MKG09.B

Demonstrate understanding of sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales (e.g., explain the selling process, discuss motivational theories that impact buying behavior)CC-MKG09.C

Demonstrate the ability to communicate verbally (including on the phone), in writing, and using electronic communication tools in the context of marketingCC-MKG10.A

Describe social platforms in depthCC-MKG10.B

Prepare day-to-day content for social platformsCC-MKG10.C

Write contact reports, white papers, pitch/sales letters, new business pitches, and marketing emailsCC-MKG10.D

Plan and participate in mock-up client presentations (includes strategies and research findings)CC-MKG10.E