What grade levels do these standards cover?

Grade 9, Grade 10, Grade 11, and Grade 12

K–12 Standards

Video Technology, and Communications
Principles of Health Science (2015)
Principles of Hospitality and Tourism
Principles of Human Services
Principles of Law, Public Safety, Corrections, and Security
Robotics I
Robotics II
Small Animal Management
Welding I
Welding II
Welding II Lab

Knowledge and skills.ADVERTIS

1
The student knows the importance of marketing as well as the functions of marketing. The student is expected to:ADVERTIS.1
1. A
  recognize marketing functions and how they relate to advertising;ADVERTIS.1A
2. B
  explain how each component of the marketing mix contributes to successful advertising; ADVERTIS.1B
3. C
  identify the importance of target markets; and ADVERTIS.1C
4. D
  research trends affecting advertising marketing. ADVERTIS.1D
2
The student knows the impact and value of diversity. The student is expected to:ADVERTIS.2
1. A
  examine elements of culture and discuss the need for understanding cultural diversity; and ADVERTIS.2A
2. B
  identify how diversity affects advertising strategy. ADVERTIS.2B
3
The student knows the nature and scope of advertising marketing. The student is expected to: ADVERTIS.3
1. A
  demonstrate knowledge of the history of advertising as an industry and how it relates to today's marketplace; ADVERTIS.3A
2. B
  discuss major environmental influences that impact advertising; ADVERTIS.3B
3. C
  research the advantages and disadvantages of the types of advertising; and ADVERTIS.3C
4. D
  illustrate how international marketing affects the advertising industry. ADVERTIS.3D
4
The student knows that advertising requires knowledge of demographics. The student is expected to: ADVERTIS.4
1. A
  explain how the use of demographics has influenced the industry; ADVERTIS.4A
2. B
  differentiate between buying habits and buying preferences; and ADVERTIS.4B
3. C
  explain the impact of multiculturalism and multigenerationalism on advertising marketing activities. ADVERTIS.4C
5
The student knows that a career in advertising requires knowledge of the industry. The student is expected to: ADVERTIS.5
1. A
  research careers in the advertising industry; ADVERTIS.5A
2. B
  identify businesses related to advertising; and ADVERTIS.5B
3. C
  identify the role of professional organizations, trade associations, and labor unions in the advertising industry. ADVERTIS.5C
6
The student understands the importance of selling in the advertising industry. The student is expected to: ADVERTIS.6
1. A
  explain how selling contributes to the success of an advertising agency; andADVERTIS.6A
2. B
  employ the steps of selling, including prospecting, pre-approach, approach, presentation, overcoming objections, close, and follow-up. ADVERTIS.6B
7
The student evaluates and uses information resources to research careers in advertising and sales. The student is expected to: ADVERTIS.7
1. A
  use multimedia resources such as the Internet to research careers in advertising and sales; and ADVERTIS.7A
2. B
  identify businesses related to advertising and sales. ADVERTIS.7B
8
The student develops and delivers presentations using appropriate media to engage and inform audiences. The student is expected to:ADVERTIS.8
1. A
  prepare oral presentations to provide information for specific purposes and audiences; ADVERTIS.8A
2. B
  identify and prepare support materials that will enhance an oral presentation; and ADVERTIS.8B
3. C
  deliver an oral presentation that sustains listener attention and interest. ADVERTIS.8C
9
The student knows the marketing-information system. The student is expected to: ADVERTIS.9
1. A
  explain characteristics and purposes of a marketing-information system; ADVERTIS.9A
2. B
  identify benefits and limitations of marketing research; and ADVERTIS.9B
3. C
  analyze data used to make accurate forecasts. ADVERTIS.9C
10
The student knows pricing policies, objectives, and strategies. The student is expected to: ADVERTIS.10
1. A
  compare and contrast pricing policies; and ADVERTIS.10A
2. B
  analyze the price of an advertising marketing product. ADVERTIS.10B
11
The student knows the elements and processes of product planning. The student is expected to: ADVERTIS.11
1. A
  describe stages of new-product planning; ADVERTIS.11A
2. B
  analyze product mix; and ADVERTIS.11B
3. C
  identify stages of the product life cycle for new or existing advertising marketing plans. ADVERTIS.11C
12
The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to: ADVERTIS.12
1. A
  identify components of the promotional mix such as advertising, visual merchandising, and personal selling; ADVERTIS.12A
2. B
  demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas; and ADVERTIS.12B
3. C
  analyze a promotional plan for effectiveness. ADVERTIS.12C
13
The student knows how technology affects advertising. The student is expected to: ADVERTIS.13
1. A
  examine how social media contributes to advertising; and ADVERTIS.13A
2. B
  research the use of technology in advertising. ADVERTIS.13B
14
The student understands how media planning should achieve marketing objectives. The student is expected to: ADVERTIS.14
1. A
  compare and contrast the different forms of media; and ADVERTIS.14A
2. B
  distinguish between the four components of marketing, including paid, earned, shared, and owned (PESO).ADVERTIS.14B

Frequently asked questions

What grade levels do these standards cover?: Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?: Texas Education Agency

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