What grade levels do these standards cover?

Grade 10, Grade 11, and Grade 12

K–12 Standards

Video Technology, and Communications
Principles of Health Science (2015)
Principles of Hospitality and Tourism
Principles of Human Services
Principles of Law, Public Safety, Corrections, and Security
Robotics I
Robotics II
Small Animal Management
Welding I
Welding II
Welding II Lab

Knowledge and skills.RTLMGMT

1
The student uses self-development techniques and interpersonal skills to accomplish retail management objectives. The student is expected to: RTLMGMT.1
1. A
  describe and demonstrate effective interpersonal and team-building skills involving situations with coworkers, managers, and customers; RTLMGMT.1A
2. B
  create a self-development plan that includes improving leadership and interpersonal skills and that identifies opportunities to participate in leadership and career development activities; and RTLMGMT.1B
3. C
  identify and describe employability skills needed to be successful in the retail marketing industry. RTLMGMT.1C
2
The student explores features of excellent customer service. The student is expected to: RTLMGMT.2
1. A
  discuss the importance of and demonstrate effective communication skills such as active listening, evaluating nonverbal signals, and use of appropriate grammar, vocabulary, and tone; RTLMGMT.2A
2. B
  present written and oral communication, including email, traditional letter writing, face-to-face conversations, and phone conversation, in a clear, concise, and effective manner for a variety of purposes and audiences; RTLMGMT.2B
3. C
  discuss how company policy impacts an employee's interactions with consumers and a consumer's interactions with the retail establishment; and RTLMGMT.2C
4. D
  analyze how attitude impacts a consumer's experience with the retailer. RTLMGMT.2D
3
The student creates professional documents required for employment. The student is expected to: RTLMGMT.3
1. A
  develop a professional portfolio or resume; RTLMGMT.3A
2. B
  write appropriate business correspondence such as a letter of intent and a thank you letter; RTLMGMT.3B
3. C
  complete sample job applications accurately and effectively; and RTLMGMT.3C
4. D
  explain protocol for identifying and asking for references. RTLMGMT.3D
4
The student analyzes non-store retailing modalities, including direct selling, telemarketing, online retailing, automatic vending, direct marketing, and e-tailing. The student is expected to: RTLMGMT.4
1. A
  investigate and evaluate the effectiveness of marketing and selling through online platforms such as mobile apps and software applications; RTLMGMT.4A
2. B
  analyze and explain the disadvantages of non-store retailing such as security concerns, inability to interact with the customer, delay in customer receipt of the product, less ease of return for unwanted items, and the lack of social interaction between customers and retailers; and RTLMGMT.4B
3. C
  analyze and explain the advantages of non-store retailing such as unlimited access for customers to view the inventory, the ability for customers to purchase 24 hours per day/7 days a week, lower overhead cost, and a larger inventory of items than is housed in a brick-and-mortar facility. RTLMGMT.4C
5
The student analyzes marketing research to make changes to business strategies or operations. The student is expected to: RTLMGMT.5
1. A
  synthesize and analyze data collected through surveys, interviews, group discussions, and internal records to create data reports; RTLMGMT.5A
2. B
  explain how data reports are used to make decisions to improve a retailer's practices and improve overall operations; RTLMGMT.5B
3. C
  analyze and evaluate the effective use of surveys to gather data needed by the retailer to make effective operational decisions; RTLMGMT.5C
4. D
  disaggregate and analyze internal data such as sales data, shipping data, finance reports, inventory reports, and customer and personnel feedback collected by the retailer to make effective operational decisions; RTLMGMT.5D
5. E
  disaggregate and analyze marketing data based on indicators such as age, gender, education, employment, income, family status, and ethnicity to identify and evaluate products based on the retailers' target market; and RTLMGMT.5E
6. F
  identify and analyze how the product, price, promotion, and placement of the product impacts the retail market. RTLMGMT.5F
6
The student understands the role and responsibilities of a buyer in retail management and understands the purpose of analyzing the target market to interpret consumer needs and wants based on data. The student is expected to: RTLMGMT.6
1. A
  define and describe various merchandising categories such as staple, fashion, seasonal, and convenience; RTLMGMT.6A
2. B
  describe merchandise plans and their components, including planned sales, planned stock, planned stocked reductions, and planned retail purchases; RTLMGMT.6B
3. C
  analyze and discuss each stage of a product's life cycle, including introduction, growth, maturity, and decline, and explain how each stage relates to the target market; and RTLMGMT.6C
4. D
  develop a budget based on financial goals. RTLMGMT.6D
7
The student applies inventory management strategies to effectively create and manage reliable tracking systems to schedule purchases, calculate turnover rate, and plan merchandise and marketing decisions. The student is expected to: RTLMGMT.7
1. A
  describe the process of purchasing inventory and executing a purchase order, transporting orders, and receiving orders; RTLMGMT.7A
2. B
  explain inventory management practices, including ordering, storing, producing, and selling merchandise; RTLMGMT.7B
3. C
  differentiate between perpetual and periodic inventory tracking methods and describe how point-of-sale software, universal product codes, radio frequency identification, stock shrinkage, and loss prevention impact a retailer's inventory management; and RTLMGMT.7C
4. D
  analyze and describe how stock turnover rates impact inventory. RTLMGMT.7D
8
The student evaluates retailer pricing strategies based on factors such as competition, the economy, and supply and demand to maximize sales and profit. The student is expected to: RTLMGMT.8
1. A
  analyze how uncontrollable factors such as competition, the economy, and supply and demand impact pricing; RTLMGMT.8A
2. B
  explain how controllable factors such as company goals, operating expenses, and product life cycles impact pricing; RTLMGMT.8B
3. C
  differentiate between demand-based pricing, competition-based pricing, and cost-based pricing and explain how each pricing method is used to determine the base price for a product; RTLMGMT.8C
4. D
  identify and describe how market share impacts pricing of products; and RTLMGMT.8D
5. E
  create price points using keystone pricing, industry benchmarks, and industry surveys. RTLMGMT.8E
9
The student explores effective promotional activities, including advertising, sales promotion, public relations, and personal selling, that retail managers use to inform, persuade, and remind customers of products that will meet consumer needs. The student is expected to: RTLMGMT.9
1. A
  explain the six elements of effective communication, including source, message, channel, environment, context, and feedback; RTLMGMT.9A
2. B
  demonstrate effective written, verbal, and nonverbal communication; RTLMGMT.9B
3. C
  analyze and evaluate promotional communication techniques used to inform or motivate consumers to invest in products or services; RTLMGMT.9C
4. D
  differentiate between techniques used for advertising, public relations, personal selling, and sales promotion; and RTLMGMT.9D
5. E
  investigate and evaluate technology applications that promote items using online advertising, web presence, social media, email campaigns, and other modes of electronic promotions. RTLMGMT.9E
10
The student analyzes and applies personal selling elements needed in retail management to determine how to generate sales. The student is expected to: RTLMGMT.10
1. A
  explain sales generating techniques, including prospecting, solution development, buyer qualification, opportunity qualification and control, negotiation, and account management and follow-up; RTLMGMT.10A
2. B
  describe how ethical behaviors of a sales associate impacts the retail market; RTLMGMT.10B
3. C
  demonstrate effective selling techniques needed in the retail market; RTLMGMT.10C
4. D
  analyze and describe best practices in product training for sales associates; RTLMGMT.10D
5. E
  explain how determining the needs, presenting the product, handling objections, closing the sale, and following up with customers increases sales for the retailer; and RTLMGMT.10E
6. F
  identify effective questions and questioning techniques sales associates use with consumers to gain a competitive advantage or increase sales and discuss the importance of strategically selecting questions and techniques based on the product or service and target market. RTLMGMT.10F
11
The student explores how to effectively use visual merchandising. The student is expected to: RTLMGMT.11
1. A
  analyze and describe how a retailer's storefront, store layout, store interior, centralized visual merchandising, and interior displays impact sales and a consumer's experience with the business; and RTLMGMT.11A
2. B
  develop a visual merchandising plan using proper design elements such as mannequins, props, lighting, color, signage, and graphics. RTLMGMT.11B
12
The student understands the role of the retail manager for recruiting, hiring, training, supervising, and terminating employees as well as maintaining the everyday operation of a business to ensure that it functions efficiently and meets established goals. The student is expected to: RTLMGMT.12
1. A
  identify and describe effective methods of recruiting employees externally; RTLMGMT.12A
2. B
  explain effective methods of recruiting employees internally; RTLMGMT.12B
3. C
  describe how to recruit a diverse pool of talent for employment consideration; RTLMGMT.12C
4. D
  explain the importance of the Equal Employment Opportunity Commission guidelines on the recruitment process; RTLMGMT.12D
5. E
  explain the benefits of training employees to learn new skills and technologies and comply with new laws and regulations; RTLMGMT.12E
6. F
  develop an employee appraisal program; RTLMGMT.12F
7. G
  explain an effective employee performance evaluation system and the importance of including supervisors and managers, peers, customers or clients, and subordinates in the process; and RTLMGMT.12G
8. H
  identify leadership and career development activities such as involvement with appropriate student and local management associations and create a personal development plan that includes participation in leadership and career development activities. RTLMGMT.12H
13
The student understands the importance of effective teams and how effective leaders implement group development strategies. The student is expected to: RTLMGMT.13
1. A
  explain the process of forming, storming, norming, performing, and adjourning; RTLMGMT.13A
2. B
  analyze and discuss effective interpersonal and team-building skills involving situations with coworkers, supervisors, and subordinates; RTLMGMT.13B
3. C
  investigate and analyze personal integrity and its effects on relationships in the workplace; RTLMGMT.13C
4. D
  describe characteristics of successful working relationships such as teamwork, conflict resolution, self-control, and the ability to accept criticism; RTLMGMT.13D
5. E
  discuss the importance of showing respect to all people and explain how showing respect to all people impacts the success of a business; RTLMGMT.13E
6. F
  identify employer expectations and discuss how meeting employer expectations impacts the success of a business; and RTLMGMT.13F
7. G
  explain and demonstrate productive work habits and attitudes. RTLMGMT.13G
14
The student explores the practice of risk management, including identifying, assessing, and reducing risk through proper planning. The student is expected to: RTLMGMT.14
1. A
  differentiate between natural, human, market, economic, and market risks; RTLMGMT.14A
2. B
  differentiate between controllable and uncontrollable risks; RTLMGMT.14B
3. C
  investigate and explain effective strategies for identifying, assessing, and reducing risks; and RTLMGMT.14C
4. D
  analyze how financial losses from human, physical, and natural risk factors can be minimized through the use of insurance.RTLMGMT.14D

Frequently asked questions

What grade levels do these standards cover?: Grade 10, Grade 11, and Grade 12
Where can I read the official document?: Texas Education Agency

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