What grade levels do these standards cover?

Grade 9, Grade 10, Grade 11, and Grade 12

K–12 Standards

Video Technology, and Communications
Principles of Health Science (2015)
Principles of Hospitality and Tourism
Principles of Human Services
Principles of Law, Public Safety, Corrections, and Security
Robotics I
Robotics II
Small Animal Management
Welding I
Welding II
Welding II Lab

Knowledge and skills.SMEDMKTG

1
The student knows the nature and scope of social media marketing. The student is expected to: SMEDMKTG.1
1. A
  differentiate between in-bound marketing and out-bound marketing; SMEDMKTG.1A
2. B
  explain the nature of in-bound marketing; SMEDMKTG.1B
3. C
  identify the various social media platforms and purposes; SMEDMKTG.1C
4. D
  define social media marketing; SMEDMKTG.1D
5. E
  identify and describe significant trends in the development of social media; SMEDMKTG.1E
6. F
  understand how the development of social media has shaped online media and communications; and SMEDMKTG.1F
7. G
  describe the social media marketing ecosystem and its impact on traditional marketing strategy. SMEDMKTG.1G
2
The student knows the legalities, ethical implications, and risks associated with social media marketing. The student is expected to: SMEDMKTG.2
1. A
  apply legal boundaries and concepts affecting social media; SMEDMKTG.2A
2. B
  analyze ethical guidelines and codes of ethics to explain how or why they are important to social media organizations; SMEDMKTG.2B
3. C
  identify risk factors associated with social media marketing; SMEDMKTG.2C
4. D
  explain the concept of real-time marketing; and SMEDMKTG.2D
5. E
  discuss the ramifications of real-time marketing. SMEDMKTG.2E
3
The student knows how to critically evaluate social media and digital marketing tools. The student is expected to: SMEDMKTG.3
1. A
  evaluate and understand how social media has influenced the function of marketing; SMEDMKTG.3A
2. B
  evaluate and understand how social media has evolved and influenced the way people communicate; SMEDMKTG.3B
3. C
  analyze and evaluate the influence of social media on individuals and how individuals influence social media; and SMEDMKTG.3C
4. D
  identify potential risks, advantages, and limitations of digital marketing tools. SMEDMKTG.3D
4
The student knows that strategic planning is essential to the success of social media marketing. The student is expected to: SMEDMKTG.4
1. A
  define the social media marketing process; SMEDMKTG.4A
2. B
  understand participation as a key element of the marketing mix; SMEDMKTG.4B
3. C
  understand how to integrate social media marketing into the Integrated Marketing Plan to promote brand/company awareness; and SMEDMKTG.4C
4. D
  develop a social media marketing plan. SMEDMKTG.4D
5
The student demonstrates how to use social media as a marketing tool. The student is expected to: SMEDMKTG.5
1. A
  analyze, evaluate, and communicate information effectively through the use of social networking platforms such as Facebook, LinkedIn, and Twitter as marketing tools; SMEDMKTG.5A
2. B
  analyze, evaluate, and communicate information effectively through the use of social publishing platforms such as Instagram, Pinterest, and Tumblr as marketing tools; SMEDMKTG.5B
3. C
  analyze, evaluate, and communicate information effectively through the use of social entertainment platforms such as YouTube, Flickr, and Vine as marketing tools; SMEDMKTG.5C
4. D
  analyze, evaluate, and communicate information effectively through the use of social commerce platforms such as Groupon, Yelp!, and 4Square as marketing tools; and SMEDMKTG.5D
5. E
  analyze, evaluate, and communicate information effectively through the use of emerging social media. SMEDMKTG.5E
6
The student knows how to use mobile marketing as a marketing tool. The student is expected to: SMEDMKTG.6
1. A
  understand the nature and scope of mobile marketing; SMEDMKTG.6A
2. B
  identify advantages and disadvantages of mobile marketing; and SMEDMKTG.6B
3. C
  demonstrate the ability to use mobile marketing tools such as Short Message Service (SMS)/Multimedia Messaging Service (MMS), Quick Response (QR) codes, mobile phone applications, and mobile optimized websites. SMEDMKTG.6C
7
The student measures the success of a social media marketing plan. The student is expected to: SMEDMKTG.7
1. A
  explain the role of social media in marketing research; SMEDMKTG.7A
2. B
  understand the nature and scope of social media analytics; and SMEDMKTG.7B
3. C
  measure the success of social media marketing strategies using analytics data. SMEDMKTG.7C
8
The student knows that a career in social media marketing requires knowledge of the industry. The student is expected to: SMEDMKTG.8
1. A
  research and describe careers in the field of social media marketing; and SMEDMKTG.8A
2. B
  research employment trends in the field of social media marketing.SMEDMKTG.8B

Frequently asked questions

What grade levels do these standards cover?: Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?: Texas Education Agency

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