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K–12 Standards

Fashion Marketing

Other Texas CTE sets

Knowledge and skills.FASHMKTG

  • 1

    The student knows the importance and functions of marketing. The student is expected to:  FASHMKTG.1

    1. A

      describe each marketing function and how it relates to the fashion industry;  FASHMKTG.1A

    2. B

      describe advantages and disadvantages of market segmentation and mass marketing; and  FASHMKTG.1B

    3. C

      research trends affecting fashion marketing.  FASHMKTG.1C

  • 2

    The student knows the impact and value of diversity. The student is expected to:  FASHMKTG.2

    1. A

      explain elements of culture and the need for understanding cultural diversity; and  FASHMKTG.2A

    2. B

      identify how diversity affects fashion.  FASHMKTG.2B

  • 3

    The student demonstrates the use of oral and written communication skills in creating, expressing, and interpreting information and ideas, including technical terminology and information. The student is expected to:  FASHMKTG.3

    1. A

      create presentations using appropriate media to inform audiences; and  FASHMKTG.3A

    2. B

      exhibit public relations skills to increase customer satisfaction.  FASHMKTG.3B

  • 4

    The student knows that distribution channel members facilitate the movement of products. The student is expected to:  FASHMKTG.4

    1. A

      explain channels of distribution for fashion products; and  FASHMKTG.4A

    2. B

      describe activities of each channel member in the fashion industry.  FASHMKTG.4B

  • 5

    The student knows the marketing-information system. The student is expected to:  FASHMKTG.5

    1. A

      define the purpose of marketing-information systems;  FASHMKTG.5A

    2. B

      identify limitations of marketing research;  FASHMKTG.5B

    3. C

      explain how inventory can be managed by using tools such as point-of-sale systems, just-in-time strategies, and radio frequency identification (RFID) technology; and  FASHMKTG.5C

    4. D

      analyze data used to make accurate retail forecasts.  FASHMKTG.5D

  • 6

    The student knows concepts and strategies used in determining and adjusting prices to maximize return and meet customers' perceptions of value. The student is expected to:  FASHMKTG.6

    1. A

      employ pricing strategies to determine prices;  FASHMKTG.6A

    2. B

      develop a sample credit policy that could be a useful fashion marketing strategy; and  FASHMKTG.6B

    3. C

      analyze the price of a fashion product.  FASHMKTG.6C

  • 7

    The student knows merchandising concepts and processes used in obtaining, developing, maintaining, and improving a product or service to respond to marketing opportunities. The student is expected to:  FASHMKTG.7

    1. A

      use assortment-mix strategies to create maximum mix of products at minimum cost;  FASHMKTG.7A

    2. B

      perform buying activities to obtain products for resale;  FASHMKTG.7B

    3. C

      analyze vendor performance to choose vendors and merchandise; and  FASHMKTG.7C

    4. D

      position products and services to acquire a desired business image.  FASHMKTG.7D

  • 8

    The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:  FASHMKTG.8

    1. A

      demonstrate methods of advertising to communicate promotional messages to targeted audiences;  FASHMKTG.8A

    2. B

      use special events to increase sales;  FASHMKTG.8B

    3. C

      display visual merchandising techniques to increase interest in product offerings;  FASHMKTG.8C

    4. D

      implement display techniques to attract customers and increase sales potential; and  FASHMKTG.8D

    5. E

      manage promotional activities to maximize return on promotional efforts.  FASHMKTG.8E

  • 9

    The student knows that purchasing occurs as steps in a continuous cycle. The student is expected to:  FASHMKTG.9

    1. A

      distinguish between buying for resale and buying for organizational use; and  FASHMKTG.9A

    2. B

      demonstrate knowledge of the fashion buying process such as preparing a buying plan, completing purchase orders, and processing invoices.  FASHMKTG.9B

  • 10

    The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to:  FASHMKTG.10

    1. A

      acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer; and  FASHMKTG.10A

    2. B

      employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.  FASHMKTG.10B

  • 11

    The student knows the nature and scope of fashion. The student is expected to:  FASHMKTG.11

    1. A

      explain the importance of fashion;  FASHMKTG.11A

    2. B

      demonstrate knowledge of fashion history and how it relates to today's fashions;  FASHMKTG.11B

    3. C

      distinguish among fashion terms such as fashion, style, and design;  FASHMKTG.11C

    4. D

      list major environmental influences on fashion demand;  FASHMKTG.11D

    5. E

      research fashion information;  FASHMKTG.11E

    6. F

      explain legislation that impacts the fashion industry; and  FASHMKTG.11F

    7. G

      describe how international marketing has affected the fashion industry.  FASHMKTG.11G

  • 12

    The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to:  FASHMKTG.12

    1. A

      research careers in the fashion industry;  FASHMKTG.12A

    2. B

      list and describe businesses related to the fashion industry; and  FASHMKTG.12B

    3. C

      delineate components of softlines such as sportswear, footwear, and men's and children's fashions.  FASHMKTG.12C

  • 13

    The student demonstrates mathematics knowledge and skills required to pursue the full-range of postsecondary education and career opportunities. The student is expected to:  FASHMKTG.13

    1. A

      apply data and measurements to solve a problem; and  FASHMKTG.13A

    2. B

      analyze mathematical problem statements for missing or irrelevant data.FASHMKTG.13B

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Texas Education Agency

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