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K–12 Standards

Marketing Applications (2016): Grades 9, 10, 11, 12

Other North Carolina CTE sets

Adopted

Understand customer/client/business behavior and intermediate marketing planning.1.00

  • 01.

    Understand marketing's role and function in business to facilitate economic exchanges with customers.1.01

  • 02.

    Utilize critical-thinking skills to determine best options/outcomes.1.02

  • 03.

    Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.1.03

  • 04.

    Employ marketing-information to develop a marketing plan.1.04

Understand selling, financial analysis, and economics.2.00

  • 01.

    Understand sales activities to show command of their nature and scope.2.01

  • 02.

    Acquire a foundational knowledge of accounting to understand its nature and scope.2.02

  • 03.

    Implement accounting procedures to track money flow and to determine financial status.2.03

  • 04.

    Acquire knowledge of the impact of government on business activities to make informed economic decisions.2.04

  • 05.

    Utilize critical-thinking skills to determine best options/outcomes.2.05

Understand product/service management, emotional intelligence, financial analysis, selling, and customer relations.3.00

  • 01.

    Generate product ideas to contribute to ongoing business success.3.01

  • 02.

    Use communication skills to foster open, honest communications.3.02

  • 03.

    Use communication skills to influence others.3.03

  • 04.

    Write internal and external business correspondence to convey and obtain information effectively.3.04

  • 05.

    Use communication skills to influence others.3.05

  • 06.

    Manage financial resources to ensure solvency.3.06

  • 07.

    Interpret marketing information to test hypotheses and/or to resolve issues.3.07

  • 08.

    Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.3.08

  • 09.

    Understand the nature of customer relationship management to show its contributions to a company.3.09

  • 10.

    Employ product-mix strategies to meet customer expectations.3.10

  • 11.

    Position company to acquire desired business image.3.11

Understand channel management and selling.4.00

  • 01.

    Manage channel activities to minimize costs and to determine distribution strategies.4.01

  • 02.

    Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.4.02

  • 03.

    Perform pre-sales activities to facilitate sales presentation.4.03

  • 04.

    Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.4.04

  • 05.

    Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.4.05

  • 06.

    Process the sale to complete the exchange.4.06

  • 07.

    Write internal and external business correspondence to convey and obtain information effectively.4.07

Understand promotion, marketing-information management and communication.5.00

  • 01.

    Understand the use of an advertisement's components to communicate with targeted audiences.5.01

  • 02.

    Manage stressful situations to minimize negative workplace interactions.5.02

  • 03.

    Understand the use of public-relations activities to communicate with targeted audiences.5.03

  • 04.

    Understand the use of trade shows/expositions to communicate with targeted audiences.5.04

  • 05.

    Manage promotional activities to maximize return on promotional efforts.5.05

  • 06.

    Evaluate marketing research procedures and findings to assess their credibility.5.06

  • 07.

    Write internal and external business correspondence to convey and obtain information effectively.5.07

Understand economics.6.00

  • 01.

    Analyze cost/profit relationships to guide business decision-making.6.01

  • 02.

    Analyze cost/profit relationships to guide business decision-making.6.02

  • 03.

    Understand economic indicators to recognize economic trends and conditions.6.03

  • 04.

    Determine global trade's impact on business decision-making.6.04

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2016
Where can I read the official document?
Marketing Applications

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