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K–12 Standards

Sales ll (2025-2026)

Other North Carolina CTE sets

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.1.00

  • 1

    Establish relationship with customer/client.1.01

  • 2

    Determine prospect's buying motives for use in selling.1.02

  • 3

    Determine customer/client needs.1.03

  • 4

    Assess prospect's needs in relation to product offering.1.04

  • 5

    Respond appropriately to prospect's individual personality type.1.05

  • 6

    Propose solution to prospect's needs/challenges (sales talk, sales proposal presentation).1.06

  • 7

    Facilitate prospect's buying decisions.1.07

  • 8

    Convert customer/client objections into selling points.1.08

  • 9

    Demonstrate good/service.1.09

  • 10

    Demonstrate suggestion selling.1.10

  • 11

    Negotiate sales terms/agreement.1.11

  • 12

    Close the sale.1.12

Understand pre-sales activities used to facilitate sales presentations.2.00

  • 1

    Conduct pre-visit research (e.g., customer's markets/products, customer's competitors, and competitors' offerings).2.01

  • 2

    Prospect for customers.2.02

  • 3

    Conduct preliminary customer/client qualification.2.03

  • 4

    Determine sales strategies.2.04

  • 5

    Explain the use of marketing-research information in professional selling.2.05

  • 6

    Prepare for sales presentations.2.06

Understand post-sales follow-up activities to foster ongoing relationships with customers.3.00

  • 1

    Plan follow-up strategies for use in selling.3.01

  • 2

    Prepare sales reports.3.02

  • 3

    Conduct self-assessment of sales performance.3.03

  • 4

    Gather customer/client feedback to improve service.3.04

  • 5

    Provide post-sales service.3.05

Understand legal and ethical considerations, regulations, and selling policies.4.00

  • 1

    Explain legal and ethical considerations in selling.4.01

  • 2

    Describe the nature of selling regulations and policies.4.02

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
MI32 Sales II

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