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K–12 Standards

Marketing I: 9,10,11,12

Other North Carolina CTE sets

Understand marketing, marketing functions, marketing mix components (4 P’s), marketing strategies and tactics, target market identification, segmentation, the need for marketing research and data, and career opportunities in marketing.

  • 1.01

    Explain marketing and its importance in a global economyLAP-MK-004

  • 1.02

    Describe marketing functions and related activities LAP-MK-001

  • 1.03

    Explain employment opportunities in marketingLAP-PD-024

  • 1.04

    Explain the concept of marketing strategies LAP-MP-002

  • 1.05

    Explain the concept of market and market identification LAP-MP-003

  • 1.06

    Describe the need for marketing data LAP-IM-012

Understand product/service management, branding, product life cycles, new product development, marketing of services, product positioning and the technological, legal, and ethical components of product/service management.

  • 2.01

    Explain the nature and scope of the product/service management functionLAP-PM-017 LAP-PM-006 

  • 2.02

    Explain the concept of product mixLAP-PM-003

  • 2.03

    Identify the impact of product life cycles on marketing decisionsLAP-PM-024

  • 2.04

    Explain business ethics and describe the use of technology in product/service managementLAP-PM-040

Understand promotion and types of promotion including selling and the technological, legal, and ethical components of promotion.

  • 3.01

    Explain the role of promotion as a marketing functionLAP-PR-002

  • 3.02

    Explain the types of promotionLAP-PR-004

  • 3.03

    Identify the elements of the promotional mixLAP-PR-001

  • 3.04

    Explain the nature and scope of the selling function LAP-SE-117

  • 3.05

    Explain the role of customer service as a component of selling relationships LAP-SE-130

  • 3.06

    Explain the selling process LAP-SE-048

Understand pricing and factors affecting pricing decisions including technological, ethical and legal considerations.

  • 4.01

     Explain the nature and scope of the pricing functionLAP-PI-002

  • 4.02

    Describe the role of business ethics and legal considerations in pricing 

  • 4.03

    Explain factors affecting pricing decisionsLAP-PI-003

Understand channels of distribution and supply chain management and the technological, legal, and ethical components of channel management.

  • 5.01

    Explain the nature of channels of distribution LAP-CM-003

  • 5.02

    Explain the nature and scope of channel management LAP-CM-002

  • 5.03

    Describe the use of technology in the channel management function 

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
NC Department of Public Instruction

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